GESIS - DBK - ZA5478

ZA5478: Flash Eurobarometer 328 (Survey on the Attitudes of Europeans Towards Tourism, 2011)

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List of Files


  • ZA5478_v1-0-0.dta (Dataset Stata) 5 MBytes
  • ZA5478_v1-0-0.por (Dataset SPSS Portable) 7 MBytes
  • ZA5478_v1-0-0.sav (Dataset SPSS) 6 MBytes


  • ZA5478_bq.pdf (Questionnaire) 131 KBytes
  • ZA5478_q_at.pdf (Questionnaire) 26 KBytes
  • ZA5478_q_be-fr.pdf (Questionnaire) 26 KBytes
  • ZA5478_q_be-nl.pdf (Questionnaire) 26 KBytes
  • ZA5478_q_bg.pdf (Questionnaire) 125 KBytes
  • ZA5478_q_cy.pdf (Questionnaire) 115 KBytes
  • ZA5478_q_cz.pdf (Questionnaire) 121 KBytes
  • ZA5478_q_de.pdf (Questionnaire) 26 KBytes
  • ZA5478_q_dk.pdf (Questionnaire) 25 KBytes
  • ZA5478_q_ee-ee.pdf (Questionnaire) 26 KBytes
  • ZA5478_q_ee-ru.pdf (Questionnaire) 126 KBytes
  • ZA5478_q_es.pdf (Questionnaire) 26 KBytes
  • ZA5478_q_fi.pdf (Questionnaire) 26 KBytes
  • ZA5478_q_fr.pdf (Questionnaire) 26 KBytes
  • ZA5478_q_gb.pdf (Questionnaire) 25 KBytes
  • ZA5478_q_gr.pdf (Questionnaire) 120 KBytes
  • ZA5478_q_hr.pdf (Questionnaire) 109 KBytes
  • ZA5478_q_hu.pdf (Questionnaire) 113 KBytes
  • ZA5478_q_ie.pdf (Questionnaire) 25 KBytes
  • ZA5478_q_is.pdf (Questionnaire) 25 KBytes
  • ZA5478_q_it.pdf (Questionnaire) 26 KBytes
  • ZA5478_q_lt.pdf (Questionnaire) 118 KBytes
  • ZA5478_q_lu-de.pdf (Questionnaire) 26 KBytes
  • ZA5478_q_lu-fr.pdf (Questionnaire) 26 KBytes
  • ZA5478_q_lu-lu.pdf (Questionnaire) 26 KBytes
  • ZA5478_q_lv-lv.pdf (Questionnaire) 123 KBytes
  • ZA5478_q_lv-ru.pdf (Questionnaire) 126 KBytes
  • ZA5478_q_mk-mk.pdf (Questionnaire) 123 KBytes
  • ZA5478_q_mk-sq.pdf (Questionnaire) 26 KBytes
  • ZA5478_q_mt-en.pdf (Questionnaire) 25 KBytes
  • ZA5478_q_mt-mt.pdf (Questionnaire) 119 KBytes
  • ZA5478_q_nl.pdf (Questionnaire) 26 KBytes
  • ZA5478_q_no.pdf (Questionnaire) 25 KBytes
  • ZA5478_q_pl.pdf (Questionnaire) 128 KBytes
  • ZA5478_q_pt.pdf (Questionnaire) 26 KBytes
  • ZA5478_q_ro.pdf (Questionnaire) 132 KBytes
  • ZA5478_q_se.pdf (Questionnaire) 25 KBytes
  • ZA5478_q_si.pdf (Questionnaire) 106 KBytes
  • ZA5478_q_sk.pdf (Questionnaire) 115 KBytes
  • ZA5478_q_tr.pdf (Questionnaire) 138 KBytes

Other Documents

  • ZA5478_readme.pdf (Other Document) 24 KBytes
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Bibliographic Citation

Citation Citation European Commission (2011): Flash Eurobarometer 328 (Survey on the Attitudes of Europeans Towards Tourism, 2011). The GALLUP Organisation, Brussels. GESIS Data Archive, Cologne. ZA5478 Data file Version 1.0.0,
Study No.ZA5478
TitleFlash Eurobarometer 328 (Survey on the Attitudes of Europeans Towards Tourism, 2011)
Current Version1.0.0, 2011-7-4,
Date of Collection24.02.2011 - 28.02.2011
Principal Investigator/ Authoring Entity, Institution
  • European Commission, Brussels DG Communication Public Opinion Analysis Sector


AbstractTravel behaviour in 2010. Holiday plans for 2011. Topics: number of travels in 2010 for business purposes or private purposes for a minimum of one night; number of personal holidays for less than four nights; number of personal holidays for a minimum of four consecutive nights; main reason for not going on holiday in 2010; major motivation for main holiday trip in 2010; use of the following means of transport to travel to holiday destination in 2010: airplane, boat, train, bus, car or motorbike, bicycle, other; kind of main holiday trip in 2010: travel and accommodation organized individually, travel and accommodation booked through a travel agency, package tour or all-inclusive-holiday booked via the internet, package tour or all-inclusive-holiday booked through a travel agency; kind of leisure spending willing to reduce most: entertainment, restaurants and cafés, shopping, beauty and wellness treatments, sports and other activities; preferred type of holiday destinations; main expectations from non-traditional holiday destinations; most important information sources for a decision about own travel plans; most important attractions with regard to the choice of a holiday destination; holiday plans in 2011. Demography: sex; age; age at end of education; occupation; professional position; type of community. Additionally coded was: respondent ID; interviewer ID; language of the interview; country; date of interview; time of the beginning of the interview; duration of the interview; type of phone line; call history; region; weighting factor.
Categories Categories
  • International Institutions, Relations, Conditions
  • Leisure
  • Patterns of Consumption
  • Leisure, tourism and sport
  • Consumption and consumer behaviour
Old Topics Old Topics
  • 5.1 Leisure, tourism and sport
  • 17.3 Consumption/consumer behaviour


Geographic Coverage
  • Belgium (BE)
  • Czech Republic (CZ)
  • Denmark (DK)
  • Germany (DE)
  • Estonia (EE)
  • Greece (GR)
  • Spain (ES)
  • France (FR)
  • United Kingdom (GB)
  • Cyprus (CY)
  • Italy (IT)
  • Latvia (LV)
  • Lithuania (LT)
  • Luxembourg (LU)
  • Hungary (HU)
  • Malta (MT)
  • Netherlands (NL)
  • Austria (AT)
  • Poland (PL)
  • Portugal (PT)
  • Slovenia (SI)
  • Slovakia (SK)
  • Sweden (SE)
  • Finland (FI)
  • Bulgaria (BG)
  • Romania (RO)
  • Croatia (HR)
  • Norway (NO)
  • Iceland (IS)
  • Turkey (TR)
  • North Macedonia (MK)
  • Ireland (IE)
UniversePopulation aged 15 years and above
Sampling Procedure Sampling Procedure
  • Probability
Mode of Collection Mode of Collection
  • Telephone interview: Computer-assisted (CATI)
  • Face-to-face interview
Data CollectorGALLUP EUROPE, Brussels, Belgium; FOCUS AGENCY, Prague, Czech Republic; NORSTAT DENMARK, Copenhagen, Denmark; IFAK, Taunusstein, Germany; SAAR POLL, Tallinn, Estonia; METRON ANALYSIS, Athens, Greece; GALLUP SPAIN, Madrid, Spain; EFFICIENCE3, Reims, France; GALLUP UK, Dublin, Ireland; GALLUP UK, London, United Kingdom; CYMAR, Nikosia, Cyprus; DEMOSKOPEA, Rome, Italy; LATVIAN FACTS, Riga, Latvia; BALTIC SURVEY, Vilnius, Lithuania; GALLUP EUROPE, Luxembourg, Luxembourg; GALLUP HUNGARY, Budapest, Hungary; MISCO, Valletta, Malta; MSR, Naarden, Netherlands; SPECTRA, Linz, Austria; GALLUP POLAND, Warsaw, Poland; CONSULMARK, Lisbon, Portugal; Cati d.o.o., Ljubljana, Slovenia; FOCUS AGENCY, Bratislava, Slovakia; NORSTAT SWEDEN, Linköping, Sweden; NORSTAT FINLAND OY, Pori, Finland; VITOSHA, Sofia, Bulgaria; GALLUP ROMANIA, Bucharest, Romania; GALLUP CROATIA, Zagreb, Croatia; FIELDWORK SCANDINAVIA, Oslo, Norway; CAPACENT GALLUP, Reykjavík, Iceland; KONSENSUS, Istanbul,Turkey; IPSOS STRATEGIC PULS, Skopje, F.Y.R.O. Macedonia; The GALLUP Organisation, Brussels / The GALLUP Organisation, Hungary (international co-ordination)
Date of Collection
  • 24.02.2011 - 28.02.2011

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2011-7-4 Archive release
Errata in current version
Version changes

Further Remarks

Number of Units: 30187
Number of Variables: 54
Analysis System(s): SPSS


  • European Commission; The Gallup Organization: Survey on the attitudes of Europeans towards tourism. Brussels: European Commission May 2011
Relevant full texts
from SSOAR (automatically assigned)


Research Data Centre
  •  EB - Flash Eurobarometer
    The Flash Eurobarometer were launched by the European Commission in the late eighties, turning out a Monthly Monitor between in 1994 and 1995. These “small scale” surveys are conducted in all EU member states at times, occasionally reducing or enlarging the scope of countries as a function of specific topics. The typical sample size is 500-1000 respondents per country and interviews are usually conducted by phone in the respective national language. The Flash Eurobarometer include series on special topics (Common Currency, EU Enlargement, Information Society, Entrepreneurship, Innovation) as well as special target group polls, particularly company managers with enterprise related topics.
  • Flash Eurobarometer - Attitudes of Europeans Towards Tourism