GESIS - DBK - ZA0849
 

ZA0849: Media Analysis (MA 72/II)

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Questionnaires

sortsort

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Bibliographic Citation

Citation Citation    Arbeitsgemeinschaft Media-Analyse, Frankfurt; Media-Micro-Census, Frankfurt (1972): Media Analysis (MA 72/II). GESIS Data Archive, Cologne. ZA0849 Data file Version 1.0.0, https://doi.org/10.4232/1.0849
Study No.ZA0849
TitleMedia Analysis (MA 72/II)
Current Version1.0.0, 2010-4-13, https://doi.org/10.4232/1.0849 (Publication Year 1972)
Date of Collection01.1972 - 06.1972
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt

Content

AbstractMedia usage of the West German population in 1972. Topics: The content of the study is identical to the content of ZA Study No. 0847. Demography: age; sex; marital status; number of children; ages of children (classified); religious denomination; school education; occupation; employment; household income; size of household; composition of household; head of household; social class; city size; state; possession of durable economic goods. Interviewer rating: day of interview.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media
  • 9.4 Advertising

Methodology

Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniversePersons 14 years old and older.
Sampling Procedure Sampling Procedure
Multi-stage random sample
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorINFRATEST, Muenchen; MARPLAN, Offenbach; MEDIA-MARKT ANALYSEN, Frankfurt
Date of Collection
  • 01.1972 - 06.1972

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) https://doi.org/10.4232/1.0849 (Publication Year unknown)
Errata in current version
none
Version changes

Further Remarks

Number of Units: 14802
Number of Variables: 520
Data Type: -
Analysis System(s): SPSS

Publications

Publications
  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse. Frankfurt: Selbstverlag 1972.
Relevant full texts
from SSOAR (automatically assigned)

Groups

Groups
  • Reader Analysis / Media Analysis