GESIS - DBK - ZA1617
 

ZA1617: Media Analysis (MA 86)

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Bibliographic Citation

Citation Citation    Arbeitsgemeinschaft Media-Analyse, Frankfurt; Media-Micro-Census, Frankfurt (1987): Media Analysis (MA 86). GESIS Data Archive, Cologne. ZA1617 Data file Version 1.0.0, https://doi.org/10.4232/1.1617
Study No.ZA1617
TitleMedia Analysis (MA 86)
Current Version1.0.0, 2010-4-13, https://doi.org/10.4232/1.1617 (Publication Year 1987)
Date of Collection01.1985 - 12.1985
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt

Content

AbstractMedia usage of the population in 1985. Topics: size of circle of friend and acquaintances; frequency of conducting selected leisure activities; detailed determination of degree of familiarity and frequency of use of newspapers, magazines and inserts with radio and television schedule; detailed determination of use of radio and television regarding point in time, weekday and broadcaster; frequency and time interval of last trip to the movies; knowledge and use of reading circles; subscribing to a reading circle; place of reading publications from a reading circle; possession of a telephone; number of telephones and main extensions in the household; possession of bicycle; number of cars available to the household; number of cars with car radio; car radios with cassette player and radio traffic service decoder; number of television sets as well as type and features of the equipment; type of antenna connection; presence of a cable connection in the house or apartment; possibility to receive video and BTX; presence of personal computer, Btx-keyboard, video games and video record players; possession or planned acquisition of one or several video recorders; possession of a video camera; number of empty and recorded video cassettes in the household; number of video cassettes recorded oneself or purchased pre-recorded; place and frequency of renting video cassettes; video system; possession of stereo or hifi equipment and number of individual devices; number of selected devices of entertainment electronics in the household; possession of durable economic goods; having a yard; pets; public transportation close to home; residential status and number of renters in the building; building age; length of residence in the building; performing do-it-yourself and repair activities; attendance at sporting events; party preference; shopping habits in purchase of food and beverages; preferred type of business. Demography: age; sex; marital status; year of marriage and number of years of marriage; religious denomination; school education; vocational training; occupational position; employment; monthly net income; monthly net household income; income recipients in household; size of household; respondent is person managing household; respondent is head of household; characteristics of head of household; characteristics of person managing household; detailed demographic information on children in household; possession of drivers license. Interviewer rating: interest in survey topic and willingness of respondent to cooperate; length of interview; weekday of interview.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media
  • 18.2 Information technology

Methodology

Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniverseThe German residential population in private households 14 years old and older
Sampling Procedure Sampling Procedure
Multi-stage stratified random sample (ADM mastersample)
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorGETAS, Bremen; IFAK, Taunusstein; INFRATEST, Munich; MARPLAN, Offenbach; MEDIA-MARKT ANALYSEN and CONTEST-CENSUS, Frankfurt; SAMPLE, Moelln
Date of Collection
  • 01.1985 - 12.1985

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) https://doi.org/10.4232/1.1617 (Publication Year unknown)
Errata in current version
none
Version changes

Further Remarks

NotesThe reader analyses and media analyses with in part largely equivalent survey content are archived under ZA Study Nos. 0255-0263, 0844-0857, 1152-1156 as well as 1617-1619.
Number of Units: 18634
Number of Variables: 4528
Data Type: Binär
Analysis System(s): -

Publications

Publications
  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse 1986. Frankfurt: Selbstverlag 1986.
Relevant full texts
from SSOAR (automatically assigned)

Groups

Groups
  • Reader Analysis / Media Analysis