GESIS - DBK - ZA0255

ZA0255: Reader Analysis 1958

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List of Files

List of Files


  • ZA0255.dta (Dataset Stata) 4 MBytes
  • ZA0255.por (Dataset SPSS Portable) 8 MBytes
  • ZA0255.sav (Dataset SPSS) 4 MBytes


  • ZA0255_fb.pdf (Questionnaire) 1 MByte
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Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Leseranalyse, Essen (1958): Reader Analysis 1958. GESIS Data Archive, Cologne. ZA0255 Data file Version 1.0.0,
Study No.ZA0255
TitleReader Analysis 1958
Current Version1.0.0, 2010-4-13, (Publication Year 1958)
Date of Collection11.1957 - 03.1958
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Leseranalyse, Essen


AbstractQuantitative recording of reading habits. Topics: Listening level; magazines and picture magazines read; frequency of reading; place of reading; purchase of magazines; magazine subscription club; reading daily newspapers; characteristics of accumulating capital; use of cosmetics articles by women and men; judgement on the economic situation (Katona questions). Demography: age (classified); sex; marital status; school education; occupation; employment; income; household income; size of household; composition of household; head of household; housing situation; state; possession of durable economic goods; possession of assets. Interviewer rating: social class and willingness of respondent to cooperate; number of contact attempts; interview surroundings.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media


Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniverseAge: 16-70.
Sampling Procedure Sampling Procedure
Multi-stage random sample
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorDIVO, Frankfurt
Date of Collection
  • 11.1957 - 03.1958

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

NotesThe trend survey was conducted in three waves with approx. 4800 respondents each. The reader analyses, stored under ZA Study Nos. 0255 to 0263, contain mainly identical questions.
Number of Units: 14358
Number of Variables: 296
Data Type: -
Analysis System(s): SPSS, Stata


Relevant full texts
from SSOAR (automatically assigned)