GESIS - DBK - ZA0256

ZA0256: Reader Analysis 1960

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List of Files

List of Files


  • ZA0256.dta (Dataset Stata) 2 MBytes
  • ZA0256.por (Dataset SPSS Portable) 3 MBytes
  • ZA0256.sav (Dataset SPSS) 2 MBytes


  • ZA0256_fb.pdf (Questionnaire) 514 KBytes
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Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Leseranalyse, Essen (1967): Reader Analysis 1960. GESIS Data Archive, Cologne. ZA0256 Data file Version 1.0.0,
Study No.ZA0256
TitleReader Analysis 1960
Current Version1.0.0, 2010-4-13, (Publication Year 1967)
Date of Collection11.1959 - 03.1960
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Leseranalyse, Essen


AbstractQuantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency of reading; place of reading; purchase of magazines; reading daily newspapers; magazine subscription club; perception of advertising on radio and television; characteristics of accumulating capital; purchases in health food stores; use of cosmetics articles by women and men; type of residence; residential property. Demography: age (classified); sex; marital status; number of children; school education; occupation; employment; income; household income; size of household; composition of household; head of household; state; possession of durable economic goods; possession of assets. Interviewer rating: city size; social class of respondent.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media


Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniversePersons between the ages of 16 and 70 years.
Sampling Procedure Sampling Procedure
Multi-stage random sample
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorDIVO, Frankfurt
Date of Collection
  • 11.1959 - 03.1960

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

NotesThe reader analyses, stored under ZA Study No. 0255 to 0263, contain largely identical question formulations.
Number of Units: 14065
Number of Variables: 122
Data Type: -
Analysis System(s): SPSS, Stata


Relevant full texts
from SSOAR (automatically assigned)