GESIS - DBK - ZA0257

ZA0257: Reader Analysis 1961

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List of Files

List of Files


  • ZA0257.dta (Dataset Stata) 3 MBytes
  • ZA0257.por (Dataset SPSS Portable) 6 MBytes
  • ZA0257.sav (Dataset SPSS) 3 MBytes


  • ZA0257_fb.pdf (Questionnaire) 492 KBytes

Other Documents

  • ZA0257_mb.pdf (Method Report) 357 KBytes
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Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Leseranalyse, Essen (1961): Reader Analysis 1961. GESIS Data Archive, Cologne. ZA0257 Data file Version 1.0.0,
Study No.ZA0257
TitleReader Analysis 1961
Current Version1.0.0, 2010-4-13, (Publication Year 1961)
Date of Collection05.1960 - 03.1961
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Leseranalyse, Essen


AbstractQuantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency of reading; place of reading; purchase of magazines; magazine subscription club; reading daily newspapers; perceived advertising on radio and television; characteristics of accumulating capital; use of cosmetics articles by men and women; making one´s own clothes; possession of drivers license; 5-day week; preferred leisure activity; going to the movies; having a yard; residential property. Demography: age (classified); sex; marital status; school education; occupation; employment; income; household income; size of household; composition of household; head of household; self-assessment of social class; state; possession of durable economic goods; possession of assets; membership. Interviewer rating: social class and willingness of respondent to cooperate; number of contact attempts; interview surroundings; weekday of interview; manner of housing and modernity of household furnishings; city size.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media


Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniverseAge: 16-70.
Sampling Procedure Sampling Procedure
Multi-stage random sample
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorDIVO, Frankfurt
Date of Collection
  • 05.1960 - 03.1961

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

NotesThe trend survey was conducted in five waves with approx. 2400 respondents each in the months May/June, September, November 1960 and January/February as well as March 1961. The reader analyses, stored under ZA Study Nos. 0255 to 263, contain mainly identical questions.
Number of Units: 12078
Number of Variables: 235
Data Type: -
Analysis System(s): SPSS, Stata


  • Arbeitsgemeinschaft Leseranalyse (Hrsg.): Die Zeitschriftenleser 1961. Essen: Selbstverlag 1961
Relevant full texts
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