GESIS - DBK - ZA0259

ZA0259: Reader Analysis 1963

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List of Files

List of Files


  • ZA0259.dta (Dataset Stata) 4 MBytes
  • ZA0259.por (Dataset SPSS Portable) 8 MBytes
  • ZA0259.sav (Dataset SPSS) 4 MBytes


  • ZA0259_fb.pdf (Questionnaire) 549 KBytes

Other Documents

  • ZA0259_mb.pdf (Method Report) 424 KBytes
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Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Leseranalyse, Essen (1963): Reader Analysis 1963. GESIS Data Archive, Cologne. ZA0259 Data file Version 1.0.0,
Study No.ZA0259
TitleReader Analysis 1963
Current Version1.0.0, 2010-4-13, (Publication Year 1963)
Date of Collection05.1962 - 02.1963
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Leseranalyse, Essen


AbstractQuantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency of reading; place of reading; purchase of magazines; magazine subscription club; reading daily newspapers; perceived advertising on radio and television; characteristics of accumulating capital; use of cosmetics articles by men and women; making one´s own clothes; possession of drivers license; preferred leisure activity; going to the movies; smoking habits. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; employment; income; household income; size of household; head of household; state; possession of durable economic goods; possession of assets. Interviewer rating: social class of respondent; modernity of household furnishings; city size; weekday of interview.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media


Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniverseAge: 14-70.
Sampling Procedure Sampling Procedure
Multi-stage random sample
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorDIVO, Frankfurt; INFRATEST, Munich
Date of Collection
  • 05.1962 - 02.1963

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

NotesThe trend survey was conducted in four waves in the months May/June, September, November 1962 and January/February 1963. In the first three waves there were approx. 2400 surveys each; in the fourth wave 4800. The reader analyses, stored under ZA Study Nos. 0255 to 0263, contain mainly identical questions.
Number of Units: 12164
Number of Variables: 330
Data Type: -
Analysis System(s): SPSS, Stata


  • Arbeitsgemeinschaft Leseranalyse (Hrsg.): Die Zeitschriftenleser 1963. Essen: Selbstverlag 1963
Relevant full texts
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