GESIS - DBK - ZA0260

ZA0260: Reader Analysis 1964

Downloads and Data Access

On this page you find the complete metadata and an overview of all available data sets and documents for the requested study. The download of all files is possible from our central search page under the following link:
ZA0260 Downloads and Data Access

List of Files

List of Files


  • ZA0260.dta (Dataset Stata) 4 MBytes
  • ZA0260.por (Dataset SPSS Portable) 7 MBytes
  • ZA0260.sav (Dataset SPSS) 4 MBytes


  • ZA0260_fb.pdf (Questionnaire) 319 KBytes

Other Documents

  • ZA0260_mb.pdf (Method Report) 353 KBytes
Availability Availability A - Data and documents are released for academic research and teaching.
Download of Data and Documents Download of Data and Documents All downloads from this catalogue are free of charge. Data-sets available under access categories B and C must be ordered via the shopping cart with a few exceptions. Charges apply! Please respect our Terms of use.

Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Leseranalyse, Essen (1964): Reader Analysis 1964. GESIS Data Archive, Cologne. ZA0260 Data file Version 1.0.0,
Study No.ZA0260
TitleReader Analysis 1964
Current Version1.0.0, 2010-4-13, (Publication Year 1964)
Date of Collection09.1963 - 03.1964
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Leseranalyse, Essen


AbstractQuantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency of reading; place of reading; purchase of magazines; magazine subscription club; reading daily newspapers; advertising noticed on the radio and on the two television stations; acquisition of durable economic goods in the last year; accumulating capital; use of cosmetics articles; consumption of semi-luxury foods, tobacco and alcohol; possession of drivers license; residential property. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; employment; income; size of household; composition of household; head of household; state; possession of durable economic goods; possession of assets. Interviewer rating: willingness of respondent to cooperate; type of building; degree of urbanization of residential area; weekday of interview.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media


Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
Sampling Procedure Sampling Procedure
Age: 14-70. Multi-stage random sample
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorDIVO, Frankfurt; INFRATEST, Muenchen
Date of Collection
  • 09.1963 - 03.1964

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

NotesThe trend survey was conducted in four waves with approx. 3000 respondents each in the months September/October, November/December 1963, January /February and March 1964. The reader analyses, stored under ZA Study Nos. 0255 to 263, contain mostly identical questions.
Number of Units: 11645
Number of Variables: 326
Data Type: -
Analysis System(s): SPSS, Stata


  • Arbeitsgemeinschaft Leseranalyse (Hrsg.): Die Zeitschriftenleser 1964. Essen: Selbstverlag 1964
Relevant full texts
from SSOAR (automatically assigned)