GESIS - DBK - ZA0263

ZA0263: Reader Analysis 1967

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List of Files

List of Files


  • ZA0263.dta (Dataset Stata) 4 MBytes
  • ZA0263.por (Dataset SPSS Portable) 7 MBytes
  • ZA0263.sav (Dataset SPSS) 4 MBytes

Other Documents

  • ZA0263_cp.pdf (Codeplan) 348 KBytes
  • ZA0263_Hinweis.pdf (Remarks) 9 KBytes
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Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Leseranalyse, Essen (1968): Reader Analysis 1967. GESIS Data Archive, Cologne. ZA0263 Data file Version 1.0.0,
Study No.ZA0263
TitleReader Analysis 1967
Current Version1.0.0, 2010-4-13, (Publication Year 1968)
Date of Collection10.1967 - 01.1968
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Leseranalyse, Essen


AbstractQuantitative recording of reading habits. Topics: Magazines, picture magazines and newspapers read; frequency of reading; advertising broadcasts noticed on radio and television; going to the movies; possession of a vehicle; pet possession; smoking habits; making one´s own clothes; purchases in health food store; use of cosmetics. Demography: age (classified); sex; marital status; number of children; religious denomination; school education; occupation; employment; household income; size of household; composition of household; head of household; housing situation; self-assessment of social class; city size; state; possession of durable economic goods.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media


Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniverseAge: 14-70.
Sampling Procedure Sampling Procedure
Multi-stage random sample
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorDIVO, Frankfurt INFRATEST, Muenchen
Date of Collection
  • 10.1967 - 01.1968

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

NotesThe trend survey was conducted in four waves with approx. 3000 surveys each. The reader analyses, stored under ZA Study Nos. 0255 to 0263, contain mainly identical questions. The reader analyses for the following years are stored under ZA Study Nos. 0844 ff.
Number of Units: 10571
Number of Variables: 358
Data Type: -
Analysis System(s): SPSS, Stata


Relevant full texts
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