GESIS - DBK - ZA0845

ZA0845: Reader Analysis 1969

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List of Files


  • ZA0845_fb.pdf (Questionnaire) 3 MBytes
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Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Leseranalyse, Essen; Media-Micro-Census, Frankfurt/Main (1969): Reader Analysis 1969. GESIS Data Archive, Cologne. ZA0845 Data file Version 1.0.0,
Study No.ZA0845
TitleReader Analysis 1969
Current Version1.0.0, 2010-4-13, (Publication Year 1969)
Date of Collection01.1969 - 04.1969
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Leseranalyse, Essen
  • Media-Micro-Census, Frankfurt/Main


AbstractMedia usage of the West German population in 1970. Topics: Frequency of use of magazines, magazine subscription clubs, newspapers purchased singly and subscription newspapers; place of reading and reading situation; paying attention to television and radio commercials; going to the movies; possession of drivers license; possession of color television set; travels. Demography: age; sex; marital status; number of children; ages of children (classified); religious denomination; school education; occupation; employment; size of household; composition of household; head of household; city size; state; possession of durable economic goods. Interviewer rating: day of survey.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 5.8 Social behaviour and attitudes
  • 9.2 Mass media


Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniversePersons 14 years old and older.
Sampling Procedure Sampling Procedure
Multi-stage random sample
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorDIVO, Frankfurt; INFRATEST, Muenchen
Date of Collection
  • 01.1969 - 04.1969

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

Number of Units: 14092
Number of Variables: -
Data Type: Mehrfachlochung
Analysis System(s): -


  • Arbeitsgemeinschaft Leseranalyse; Media-Micro-Census (Hrsg.): Leseranalyse für Publikumszeitschriften: Methoden- und Arbeitsband. Baierbrunn/Isartal: Media-Micro-Census 1969.
Relevant full texts
from SSOAR (automatically assigned)