GESIS - DBK - ZA0847

ZA0847: Reader Analysis 1971

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List of Files


  • ZA0847_fb.pdf (Questionnaire) 2 MBytes
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Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Leseranalyse, Essen; Media-Micro-Census, Frankfurt/Main (1976): Reader Analysis 1971. GESIS Data Archive, Cologne. ZA0847 Data file Version 1.0.0,
Study No.ZA0847
TitleReader Analysis 1971
Current Version1.0.0, 2010-4-13, (Publication Year 1976)
Date of Collection01.1971 - 06.1971
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Leseranalyse, Essen
  • Media-Micro-Census, Frankfurt/Main


AbstractMedia usage of the German population in 1971. Topics: Degree of familiarity as well as frequency of use of newspapers, magazines, subscription magazines and magazine subscription clubs; manner of acquisition; television habits and paying attention to television commercials as well as radio commercials; trips and destinations; going to the movies; possession of drivers license; possession of a telephone; possession of color television set. Demography: age; sex; marital status; number of children; ages of children (classified); religious denomination; school education; occupation; employment; household income; size of household; composition of household; head of household; social class; city size; state; possession of durable economic goods. Interviewer rating: day of survey.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media
  • 9.4 Advertising


Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniverseResidential population 14 years old and older.
Sampling Procedure Sampling Procedure
Multi-stage random sample
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorINFRATEST, Muenchen MARPLAN, Frankfurt
Date of Collection
  • 01.1971 - 06.1971

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

NotesThe reader analyses were continued in the following years as media analyses (see ZA Study Nos. 0848 ff.).
Number of Units: 17517
Number of Variables: -
Data Type: Mehrfachlochung
Analysis System(s): -


  • Arbeitsgemeinschaft Leseranalyse; Media-Micro-Census (Hrsg.): Leseranalyse für Publikumszeitschriften: Methoden- und Arbeitsband. Baierbrunn/Isartal: Media-Micro-Census 1971.
Relevant full texts
from SSOAR (automatically assigned)