GESIS - DBK - ZA0848

ZA0848: Media Analysis (MA 72/I)

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List of Files

List of Files


  • ZA0848_fb.pdf (Questionnaire) 4 MBytes
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Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Media-Analyse, Frankfurt; Media-Micro-Census, Frankfurt/Main (1971): Media Analysis (MA 72/I). GESIS Data Archive, Cologne. ZA0848 Data file Version 1.0.0,
Study No.ZA0848
TitleMedia Analysis (MA 72/I)
Current Version1.0.0, 2010-4-13, (Publication Year 1971)
Date of Collection05.1971 - 12.1971
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt/Main


AbstractMedia usage of the West German population in 1971. Topics: The content of the study is identical to the content of ZA Study No. 0847. Demography: age; sex; marital status; number of children; ages of children (classified); religious denomination; school education; occupation; employment; household income; size of household; composition of household; head of household; social class; city size; state; possession of durable economic goods. Interviewer rating: day of interview.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media
  • 9.4 Advertising


Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniversePersons 14 years old and older.
Sampling Procedure Sampling Procedure
Multi-stage random sample
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorINFRATEST, Muenchen; MARPLAN, Offenbach; Wolfgang Schaefer-Marktforschung, Hamburg
Date of Collection
  • 05.1971 - 12.1971

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

NotesEarlier investigations on media usage were conducted under the designation reader analysis. These studies by the Arbeitsgemeinschaft Leseranalyse with largely the same survey content as the media analyses are stored under ZA Study Nos. 0255 to 0263 as well as 0844 to 0857. Beyond this see also the media analyses as of 1981 under ZA Study Nos. 1152 ff.
Number of Units: 14641
Number of Variables: 372
Data Type: -
Analysis System(s): SPSS


  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse. Frankfurt: Selbstverlag 1972.
Relevant full texts
from SSOAR (automatically assigned)