GESIS - DBK - ZA0850

ZA0850: Media Analysis (MA 73)

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List of Files

List of Files


  • ZA0850_fb.pdf (Questionnaire) 5 MBytes
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Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Media-Analyse, Frankfurt; Media-Micro-Census, Frankfurt (1973): Media Analysis (MA 73). GESIS Data Archive, Cologne. ZA0850 Data file Version 1.0.0,
Study No.ZA0850
TitleMedia Analysis (MA 73)
Current Version1.0.0, 2010-4-13, (Publication Year 1973)
Date of Collection09.1972 - 04.1973
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt


AbstractMedia usage of the West German population in 1973. Topics: The content of the study is largely identical to the content of ZA Study No. 0847. Differing from this study instead of questions on radio commercials questions on radio listening were posed. Demography: age; sex; marital status; number of children; ages of children (classified); religious denomination; school education; occupation; employment; household income; size of household; composition of household; head of household; social class; city size; state; possession of durable economic goods. Interviewer rating: length of interview; time of survey; day of survey; interest in interview topic and willingness of respondent to cooperate.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media
  • 9.4 Advertising


Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniversePersons 14 years old and older.
Sampling Procedure Sampling Procedure
Multi-stage random sample
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorINFRATEST, Muenchen; MARKT-DATEN-INSTITUT, Neu-Isenburg; MEDIA-MARKT ANALYSEN und CENSUS, Frankfurt; Wolfgang Schaefer-Marktforschung, Hamburg
Date of Collection
  • 09.1972 - 04.1973

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

Number of Units: 16642
Number of Variables: 593
Data Type: -
Analysis System(s): -


  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse. Frankfurt: Selbstverlag 1973.
Relevant full texts
from SSOAR (automatically assigned)