GESIS - DBK - ZA0851

ZA0851: Media Analysis (MA 74)

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List of Files

List of Files


  • ZA0851_fb.pdf (Questionnaire) 6 MBytes
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Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Media-Analyse, Frankfurt; Media-Micro-Census, Frankfurt (1974): Media Analysis (MA 74). GESIS Data Archive, Cologne. ZA0851 Data file Version 1.0.0,
Study No.ZA0851
TitleMedia Analysis (MA 74)
Current Version1.0.0, 2010-4-13, (Publication Year 1974)
Date of Collection05.1973 - 04.1974
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt


AbstractMedia usage of the West German population 1973/1974. Topics: The content of this survey is identical to ZA Study No. 0850. Demography: age; sex; marital status; number of children; ages of children (classified); religious denomination; school education; vocational training; occupation; employment; income; household income; size of household; composition of household; head of household; social class; city size; state; possession of durable economic goods. Interviewer rating: length of interview; time of survey; day of survey; interest in survey topic und willingness of respondent to cooperate.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media


Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniversePersons 14 years old and older.
Sampling Procedure Sampling Procedure
Multi-stage random sample
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorGETAS, Bremen; MARKT-DATEN-INSTITUT, Neu-Isenburg; MARPLAN, Offenbach; MEDIA-MARKT ANALYSEN und CENSUS, Frankfurt
Date of Collection
  • 05.1973 - 04.1974

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

Number of Units: 16929
Number of Variables: 675
Data Type: -
Analysis System(s): -


  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse. Frankfurt: Selbstverlag 1974.
Relevant full texts
from SSOAR (automatically assigned)