GESIS - DBK - ZA0852

ZA0852: Media Analysis (MA 75)

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List of Files

List of Files


  • ZA0852_fb.pdf (Questionnaire) 8 MBytes
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Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Media-Analyse, Frankfurt; Media-Micro-Census, Frankfurt (1975): Media Analysis (MA 75). GESIS Data Archive, Cologne. ZA0852 Data file Version 1.0.0,
Study No.ZA0852
TitleMedia Analysis (MA 75)
Current Version1.0.0, 2010-4-13, (Publication Year 1975)
Date of Collection04.1974 - 03.1975
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt


AbstractMedia usage of the West German population 1974/1975. Topics: The content of this survey is identical to ZA Study No. 0850. Demography: age; sex; marital status; number of children; ages of children (classified); religious denomination; school education; occupation; employment; income; household income; size of household; composition of household; head of household; self-assessment of social class; city size; state; possession of durable economic goods. Interviewer rating: length of interview; time of survey; day of survey; interest in survey topic und willingness of respondent to cooperate.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media


Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniversePersons 14 years old and older.
Sampling Procedure Sampling Procedure
Multi-stage random sample
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorGETAS, Bremen; MARPLAN, Offenbach; MEDIA-MARKT ANALYSEN und CENSUS, Frankfurt; SAMPLE, Hamburg
Date of Collection
  • 04.1974 - 03.1975

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

Number of Units: 16963
Number of Variables: 624
Data Type: -
Analysis System(s): -


  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse. Frankfurt: Selbstverlag 1975.
Relevant full texts
from SSOAR (automatically assigned)