GESIS - DBK - ZA0853

ZA0853: Media Analysis (MA 76)

Downloads and Data Access

On this page you find the complete metadata and an overview of all available data sets and documents for the requested study. The download of all files is possible from our central search page under the following link:
ZA0853 Downloads and Data Access

List of Files

List of Files


  • ZA0853_fb.pdf (Questionnaire) 7 MBytes
Availability Availability C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
Download of Data and Documents Download of Data and Documents All downloads from this catalogue are free of charge. Data-sets available under access categories B and C must be ordered via the shopping cart with a few exceptions. Charges apply! Please respect our Terms of use.

Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Media-Analyse, Frankfurt; Media-Micro-Census, Frankfurt (1976): Media Analysis (MA 76). GESIS Data Archive, Cologne. ZA0853 Data file Version 1.0.0,
Study No.ZA0853
TitleMedia Analysis (MA 76)
Current Version1.0.0, 2010-4-13, (Publication Year 1976)
Date of Collection04.1975 - 03.1976
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt


AbstractMedia usage of the West German population 1975/1976. Topics: Frequency of use of newspapers, magazines, subscription magazines and magazine subscription clubs; form of acquisition; television habits as well as attention to radio and television commercials; listening level; going to the movies; possession of television set, drivers license, yard and pets; commuter characteristics; use of various means of transport; destination, start and length of the longest vacation trip; location of residence in building; very detailed demographic information on interviewed household. Demography: age; sex; marital status; number of children; ages of children (classified); religious denomination; school education; vocational training; occupation; employment; income; household income; size of household; composition of household; head of household; situation of residence in building; self-assessment of social class; state; possession of durable economic goods. Also encoded were: city size (Boustedt); city code; survey date.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media


Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniversePersons 14 years old and older.
Sampling Procedure Sampling Procedure
Multi-stage random sample (ADM mastersample)
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorContest-Census, Frankfurt; GETAS, Bremen; INFRATEST, Muenchen; MARPLAN, Offenbach
Date of Collection
  • 04.1975 - 03.1976

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

Number of Units: 17012
Number of Variables: 1634
Data Type: -
Analysis System(s): -


  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse. Frankfurt: Selbstverlag 1976.
Relevant full texts
from SSOAR (automatically assigned)