GESIS - DBK - ZA0853
 

ZA0853: Media Analysis (MA 76)

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List of Files

List of Files
 

Questionnaires

  • ZA0853_fb.pdf (Questionnaire) 7 MBytes
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Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Media-Analyse, Frankfurt; Media-Micro-Census, Frankfurt (1976): Media Analysis (MA 76). GESIS Data Archive, Cologne. ZA0853 Data file Version 1.0.0, https://doi.org/10.4232/1.0853
Study No.ZA0853
TitleMedia Analysis (MA 76)
Current Version1.0.0, 2010-4-13, https://doi.org/10.4232/1.0853 (Publication Year 1976)
Date of Collection04.1975 - 03.1976
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt

Content

AbstractMedia usage of the West German population 1975/1976. Topics: Frequency of use of newspapers, magazines, subscription magazines and magazine subscription clubs; form of acquisition; television habits as well as attention to radio and television commercials; listening level; going to the movies; possession of television set, drivers license, yard and pets; commuter characteristics; use of various means of transport; destination, start and length of the longest vacation trip; location of residence in building; very detailed demographic information on interviewed household. Demography: age; sex; marital status; number of children; ages of children (classified); religious denomination; school education; vocational training; occupation; employment; income; household income; size of household; composition of household; head of household; situation of residence in building; self-assessment of social class; state; possession of durable economic goods. Also encoded were: city size (Boustedt); city code; survey date.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media

Methodology

Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniversePersons 14 years old and older.
Sampling Procedure Sampling Procedure
Multi-stage random sample (ADM mastersample)
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorContest-Census, Frankfurt; GETAS, Bremen; INFRATEST, Muenchen; MARPLAN, Offenbach
Date of Collection
  • 04.1975 - 03.1976

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) https://doi.org/10.4232/1.0853 (Publication Year unknown)
Errata in current version
none
Version changes

Further Remarks

Number of Units: 17012
Number of Variables: 1634
Data Type: -
Analysis System(s): -

Publications

Publications
  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse. Frankfurt: Selbstverlag 1976.
Relevant full texts
from SSOAR (automatically assigned)

Groups

Groups