GESIS - DBK - ZA0854

ZA0854: Media Analysis (MA 77)

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List of Files

List of Files


  • ZA0854_fb.pdf (Questionnaire) 7 MBytes
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Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Media-Analyse, Frankfurt; Media-Micro-Census, Frankfurt (1982): Media Analysis (MA 77). GESIS Data Archive, Cologne. ZA0854 Data file Version 1.0.0,
Study No.ZA0854
TitleMedia Analysis (MA 77)
Current Version1.0.0, 2010-4-13, (Publication Year 1982)
Date of Collection04.1976 - 03.1977
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt


AbstractMedia usage of the West German population in 1976. Topics: The content of the study is largely identical to the content of ZA Study No. 0850 or 1152.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media


Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniversePersons 14 years old and older.
Sampling Procedure Sampling Procedure
Multi-stage stratified random sample (ADM mastersample)
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorGETAS, Bremen; IFAK, Taunusstein; MARPLAN, Offenbach; MEDIA-MARKT ANALYSEN und CENSUS, Frankfurt
Date of Collection
  • 04.1976 - 03.1977

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

NotesEarlier analyses of media usage were called reader analyses. These studies with largely the same survey content as the media analyses are stored under ZA Study Nos. 0255 to 0263 as well as 0844 to 0847. See also the following media analyses under ZA Study Nos. 0855 to 0857 as well as under 1152 ff.
Number of Units: 16948
Number of Variables: 1788
Data Type: Binär
Analysis System(s): -


  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse 1977. Frankfurt: Selbstverlag 1977.
Relevant full texts
from SSOAR (automatically assigned)