GESIS - DBK - ZA1155

ZA1155: Media Analysis (MA 84)

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  • ZA1155_fb.pdf (Questionnaire) 5 MBytes
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Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Media-Analyse, Frankfurt; Media-Micro-Census, Frankfurt (1985): Media Analysis (MA 84). GESIS Data Archive, Cologne. ZA1155 Data file Version 1.0.0,
Study No.ZA1155
TitleMedia Analysis (MA 84)
Current Version1.0.0, 2010-4-13, (Publication Year 1985)
Date of Collection01.1983 - 12.1983
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt


AbstractMedia usage of the West German population in 1983. Topics: 1. detailed determination of the degree of familiarity and frequency of use of newspapers, magazines, subscription magazines and magazine subscription clubs; manner of receipt; detailed determination of television habits and paying attention to television commercials as well as radio commercials, differentiated by time of day, work days, weekends and stations; going to the movies; frequency of travel and destinations; month of travel; places of reading with magazine subscription clubs and magazines; reading level; possession of television set; possession of radio equipment and car radio; having a yard and type of yard; pet possession; type of public transportation available from residence; description of housing situation in form of number of floors and age of building; residential status; length of residence in building; do-it-yourself activities and repairs on building; personal athletic activities and attending sporting events; shopping habits for groceries and beverages and preferred type of store. 2. Furthermore the following questions were newly included in the survey program: frequency of exercising selected leisure activities; type and extent of employment; size of circle of acquaintances and friends; use of reading circles; number of telephones with main extension; possession of bicycle; teletext reception or planned acquisition of a video recorder; number of video cassettes available; number of video cassettes purchased pre-recorded; place, manner and frequency of renting video cassettes; video system; possession of video camera and video games; number and type of entertainment electronics devices available in household. Demography: age; sex; marital status; year of marriage; number of years of marriage; number of children; religious denomination; school education; vocational training; occupation; employment; income; household income; number of persons with their own income; possession of durable economic goods; size of household; composition of household; respondent is head of household; characteristics of head of household and person running household; year of marriage, possession of drivers license; party preference. Interviewer rating: willingness to cooperate; interest of respondent in survey topic; length of interview; weekday of interview; number of contact attempts. Also encoded was: administrative district; ZIP (postal) code; state; size of municipality classes after Boustedt.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media


Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniverseGerman residential population in private households 14 years old and older
Sampling Procedure Sampling Procedure
Multi-stage stratified random sample (ADM mastersample)
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorGETAS, Bremen; IFAK, Wiesbaden; INFRATEST, Muenchen; MARPLAN, Offenbach; SAMPLE, Moelln; MEDIA-MARKT ANALYSEN und CONTEST-CENSUS, Frankfurt
Date of Collection
  • 01.1983 - 12.1983

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

Number of Units: 18367
Number of Variables: 4528
Data Type: Binär
Analysis System(s): -


  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse 1984. Frankfurt: Selbstverlag 1984.
Relevant full texts
from SSOAR (automatically assigned)