GESIS - DBK - ZA1482

ZA1482: Reader Analysis 1954

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  • ZA1482_fb.pdf (Questionnaire) 280 KBytes
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Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Leseranalyse, Frankfurt (1986): Reader Analysis 1954. GESIS Data Archive, Cologne. ZA1482 Data file Version 1.0.0,
Study No.ZA1482
TitleReader Analysis 1954
Current Version1.0.0, 2010-4-13, (Publication Year 1986)
Date of Collection04.1954 - 06.1954
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Leseranalyse, Frankfurt


AbstractQuantitative recording of reading habits. Topics: magazines and picture magazines read; frequency of reading; magazine subscription club; social class; possession of durable economic goods; type of residential building; residential status; satisfaction with residence as well as interest in change of residence or one´s own home; knowledge of a doctor with mutual trust; condition of health. Demography: age (classified); sex; marital status; number of children; religious denomination; school education; occupational position; employment; income; size of household; city size; state; refugee status; person in household who cooks; possession of various household appliances; presence of respondent in the last few days at the time of interview. Interviewer rating: classification of social class; city and date of interview; weekday of interview; start of interview; interest of respondent in interview content; number of contact attempts.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media


Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniversePersons between the ages of 16 to 79 years
Sampling Procedure Sampling Procedure
Multi-stage stratified random sample
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorInstitut fuer Demoskopie, Allensbach; DIVO, Frankfurt
Date of Collection
  • 04.1954 - 06.1954

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

NotesThe subsequent investigation from the series reader analysis is archived under ZA Study No. 0255.
Number of Units: 13258
Number of Variables: 296
Data Type: -
Analysis System(s): SPSS


  • Arbeitsgemeinschaft Leseranalyse: Die Zeitschriftenleser 1954. Frankfurt: Selbstverlag 1954.
Relevant full texts
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