GESIS - DBK - ZA1618

ZA1618: Media Analysis (MA 87, Radio Media)

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  • ZA1618_fb.pdf (Questionnaire) 4 MBytes
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Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Media-Analyse, Frankfurt; Media-Micro-Census, Frankfurt (1987): Media Analysis (MA 87, Radio Media). GESIS Data Archive, Cologne. ZA1618 Data file Version 1.0.0,
Study No.ZA1618
TitleMedia Analysis (MA 87, Radio Media)
Current Version1.0.0, 2010-4-13, (Publication Year 1987)
Date of Collection11.1985 - 12.1986
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt


AbstractMedia usage of the population in 1986. The main focus of this survey part is on a detailed recording of radio media, while information on the print media was surveyed more in summary. Topics: frequency of conducting selected leisure activities; detailed determination of use of radio and television regarding point in time, weekday and broadcaster; time budget; determination of the degree of familiarity and frequency of use of newspapers; subscribing to newspapers and magazines; number of magazines subscribed to; knowledge and use of reading circles; belonging to a reading circle; place of reading publications from reading circle; membership in a book club; frequency of going to the movies and time of last trip to the movies; possession of a telephone; number of telephones and main extensions in the household; possession of bicycle; number of cars available to the household; number of cars with car radio; car radios with cassette player and radio traffic service decoder; number of television sets as well as type and features of the equipment; possession or planned acquisition of one or several video recorders; number of video cassettes in the household; place and frequency of renting video cassettes; possession of a video camera; presence of personal computer and video games; type of antenna connection; presence of a cable connection in the street, in the building or apartment; television stations that can be received and quality of reception; number of selected devices of entertainment electronics in the household; possession of durable economic goods; having a yard; pets; public transportation close to home; residential status and number of renters in the building; age of building; length of residence in building; performing do-it-yourself and repair activities; time of last vacation trip and vacation destination; party preference; shopping habits in purchase of food and beverages; preferred type of business. Demography: age; sex; marital status; year of marriage and number of years of marriage; religious denomination; school education; vocational training; occupational position; employment; monthly net income; monthly net household income; income recipients in household; size of household; respondent is person managing household; respondent is head of household; characteristics of head of household; characteristics of person managing household; detailed demographic information on children in household; possession of drivers license. Interviewer rating: interest in survey topic and willingness of respondent to cooperate; length of interview; weekday of interview.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media
  • 18.2 Information technology


Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniverseThe German residential population in private households 14 years old and older
Sampling Procedure Sampling Procedure
Multi-stage stratified random sample (ADM mastersample)
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorGFM-GETAS, Hamburg; IFAK, Taunusstein; INFRATEST, Munich; MARPLAN, Offenbach; MEDIA-MARKT ANALYSEN and CONTEST-CENSUS, Frankfurt; SAMPLE, Moelln; GfK Fernsehforschung, Nuernberg
Date of Collection
  • 11.1985 - 12.1986

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

NotesThe reader analyses and media analyses with in part largely equal survey content are archived under ZA Study Nos. 255-0263, 0844-0857, 1152-1156 as well as 1617-1619. Since 1987 the media analysis has been conducted as a two-part study (see ZA Study No. 1619): both survey parts are identical regarding the majority of the questions and differ only regarding their amount of detail in determining knowledge and use of print media on the one hand or electronic media on the other.
Number of Units: 16677
Number of Variables: 3496
Data Type: Binär
Analysis System(s): SPSS


  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse 1987. Frankfurt: Selbstverlag 1987.
Relevant full texts
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