GESIS - DBK - ZA1704

ZA1704: Media Analysis (MA 88, Electronic Media)

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List of Files


  • ZA1704_fb.pdf (Questionnaire) 3 MBytes
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Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Media-Analyse, Frankfurt; Media-Micro-Census, Frankfurt (1989): Media Analysis (MA 88, Electronic Media). GESIS Data Archive, Cologne. ZA1704 Data file Version 1.0.0,
Study No.ZA1704
TitleMedia Analysis (MA 88, Electronic Media)
Current Version1.0.0, 2010-4-13, (Publication Year 1989)
Date of Collection11.1986 - 12.1987
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt


AbstractMedia usage of the population in 1987. The main focus of this part of the survey is on a detailed recording of the radio media, while information on the print media was collected more in summary. Topics: The content of this media analysis is identical to that of the previous year´s investigation, archived under ZA Study No. 1618. Interviewer rating: interest in survey topic and willingness of respondent to cooperate; length of interview; weekday of interview.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media
  • 18.2 Information technology


Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniverseThe German residential population in private households 14 years old and older
Sampling Procedure Sampling Procedure
Multi-stage stratified random sample (ADM mastersample)
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorIFAK, Taunusstein; INFRATEST, Muenchen; MARPLAN, Offenbach; MEDIA-MARKT ANALYSEN und CONTEST-CENSUS, Frankfurt; SAMPLE, Moelln; GfK Fernsehforschung, Nuernberg
Date of Collection
  • 11.1986 - 12.1987

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

NotesThe reader analyses and media analyses with in large part equal survey content are archived under ZA Study Nos. 0255-0263, 0844-0857, 1152-1156, 1617-1619 as well as 1704 and 1705.
Number of Units: 19950
Number of Variables: 3647
Data Type: Binär
Analysis System(s): SPSS


  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse 1988. Frankfurt: Selbstverlag 1988.
Relevant full texts
from SSOAR (automatically assigned)