GESIS - DBK - ZA1705

ZA1705: Media Analysis (MA 88, Print Media)

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List of Files

List of Files


  • ZA1705_fb.pdf (Questionnaire) 5 MBytes
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Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Media-Analyse, Frankfurt; Media-Micro-Census, Frankfurt (1989): Media Analysis (MA 88, Print Media). GESIS Data Archive, Cologne. ZA1705 Data file Version 1.0.0,
Study No.ZA1705
TitleMedia Analysis (MA 88, Print Media)
Current Version1.0.0, 2010-4-13, (Publication Year 1989)
Date of Collection11.1986 - 12.1987
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt


AbstractMedia usage of the population in 1987. The main focus of this part of the survey is on a detailed recording of the print media, while information on the radio media was collected more in summary. The content of this media analysis is identical to that of the previous year´s investigation, archived under ZA Study No. 1619.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media
  • 18.2 Information technology


Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniverseThe German residential population in private households 14 years old and older
Sampling Procedure Sampling Procedure
Multi-stage stratified random sample (ADM mastersample)
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorBASIS RESEARCH, Frankfurt am Main; GFM-GETAS, Hamburg; IFAK, Taunusstein; INFRATEST, Muenchen; MARPLAN, Offenbach; MEDIA-MARKT ANALYSEN und CONTEST-CENSUS, Frankfurt am Main
Date of Collection
  • 11.1986 - 12.1987

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

NotesThe reader analyses and media analyses with in large part equal survey content are archived under ZA Study Nos. 255-0263, 0844-0857, 1152-1156, 1617-1619 as well as 1704 and 1705.
Number of Units: 18707
Number of Variables: 2365
Data Type: Binär
Analysis System(s): -


  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse 1988. Frankfurt: Selbstverlag 1988.
Relevant full texts
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