GESIS - DBK - ZA1782

ZA1782: Media Analysis (MA 89, Electronic Media)

Downloads and Data Access

On this page you find the complete metadata and an overview of all available data sets and documents for the requested study. The download of all files is possible from our central search page under the following link:
ZA1782 Downloads and Data Access

List of Files

List of Files


  • ZA1782_fb.pdf (Questionnaire) 7 MBytes
Availability Availability C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
Download of Data and Documents Download of Data and Documents All downloads from this catalogue are free of charge. Data-sets available under access categories B and C must be ordered via the shopping cart with a few exceptions. Charges apply! Please respect our Terms of use.

Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Media-Analyse, Frankfurt; Media-Micro-Census, Frankfurt (1989): Media Analysis (MA 89, Electronic Media). GESIS Data Archive, Cologne. ZA1782 Data file Version 1.0.0,
Study No.ZA1782
TitleMedia Analysis (MA 89, Electronic Media)
Current Version1.0.0, 2010-4-13, (Publication Year 1989)
Date of Collection03.1988 - 03.1989
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt


AbstractMedia usage of the population in 1988. The main focus of this part of the survey is on a detailed recording of the use of radio media while information on print media was obtained more in summary. Topics: The content of this media analysis is identical to the investigation described under ZA Study No. 1618. Interviewer rating: interest in survey topic and willingness of respondent to cooperate; length of interview; weekday of interview.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media
  • 18.2 Information technology


Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniverseThe German residential population in private households 14 years old and older
Sampling Procedure Sampling Procedure
Multi-stage stratified random sample (ADM mastersample)
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorIFAK, Taunusstein; INFRATEST, Muenchen; MARPLAN, Offenbach; MEDIA-MARKT ANALYSEN und CONTEST-CENSUS, Frankfurt; SAMPLE, Moelln; GfK Fernsehforschung, Nuernberg; GFM-GETAS, Hamburg
Date of Collection
  • 03.1988 - 03.1989

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

NotesThe reading analyses and media analyses with in part largely equivalent survey content are archived under ZA Study Nos. 255-0263, 0844-0857, 1152-1156, 1617-1619 as well as 1704 and 1705.
Number of Units: 22124
Number of Variables: 3977
Data Type: Binär
Analysis System(s): SPSS


  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse 1989. Frankfurt: Selbstverlag 1989.
Relevant full texts
from SSOAR (automatically assigned)