GESIS - DBK - ZA1783

ZA1783: Media Analysis (MA 89, Print Media)

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List of Files


  • ZA1783_fb.pdf (Questionnaire) 3 MBytes
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Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Media-Analyse, Frankfurt; Media-Micro-Census, Frankfurt (1989): Media Analysis (MA 89, Print Media). GESIS Data Archive, Cologne. ZA1783 Data file Version 1.0.0,
Study No.ZA1783
TitleMedia Analysis (MA 89, Print Media)
Current Version1.0.0, 2010-4-13, (Publication Year 1989)
Date of Collection06.1987 - 03.1989
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt


AbstractMedia usage of the population in 1988. The main focus of this part of the survey is on a detailed recording of the use of print media while information on radio media was gathered more in summary. The content of this media analysis is identical to the investigation described under ZA Study No. 1619.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media
  • 18.2 Information technology


Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniverseThe German residential population in private households 14 years old and older
Sampling Procedure Sampling Procedure
Multi-stage stratified random sample (ADM mastersample)
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorBASIS RESEARCH, Frankfurt am Main; GFM-GETAS, Hamburg; IFAK, Taunusstein; INFRATEST, Muenchen; MARPLAN, Offenbach; MEDIA-MARKT ANALYSEN und CONTEST-CENSUS, Frankfurt am Main
Date of Collection
  • 06.1987 - 03.1989

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

NotesThe reading analyses and media analyses with in part largely equivalent survey content are archived under ZA Study Nos. 0255-0263, 0844-0857, 1152-1156, 1617-1619 as well as 1704 and 1705.
Number of Units: 22062
Number of Variables: 3416
Data Type: Binär
Analysis System(s): SPSS


  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse 1989. Frankfurt: Selbstverlag 1989.
Relevant full texts
from SSOAR (automatically assigned)