GESIS - DBK - ZA2356

ZA2356: Media Analysis (MA 93, Electronic Media)

Downloads and Data Access

On this page you find the complete metadata and an overview of all available data sets and documents for the requested study. The download of all files is possible from our central search page under the following link:
ZA2356 Downloads and Data Access

List of Files

List of Files


  • ZA2356_fb.pdf (Questionnaire) 1 MByte
Availability Availability C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
Download of Data and Documents Download of Data and Documents All downloads from this catalogue are free of charge. Data-sets available under access categories B and C must be ordered via the shopping cart with a few exceptions. Charges apply! Please respect our Terms of use.

Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Media-Analyse, Frankfurt; Media-Micro-Census, Frankfurt (1993): Media Analysis (MA 93, Electronic Media). GESIS Data Archive, Cologne. ZA2356 Data file Version 1.0.0,
Study No.ZA2356
TitleMedia Analysis (MA 93, Electronic Media)
Current Version1.0.0, 2010-4-13, (Publication Year 1993)
Date of Collection09.1992 - 03.1993
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt


AbstractMedia usage of the population. The main focus of this survey part is on the detailed recording of electronic media, while information on the print media and daily newspapers were surveyed more briefly. Topics: demographic characteristics of respondent; possession of drivers license; respondent himself drives a car; car radio with automatic radio traffic service report; number of cars available for private trips; number of private cars with car radio available to household; possession of a telephone; possession of durable household goods; number, type and features of the most frequently and second most frequently used television sets; cable connection and opportunity of satellite reception; cable connection for radio; number of radio devices on cable and frequency of listening to radio programs via cable as well as via satellite reception; station keys on most-used radio device; change of program setting on most-used radio; procedure in program search on most-used radio; possession of entertainment electronics equipment in household; purchase plan for household goods in the next few months; having a yard and location of the yard; animal possession in household; number of residences in building; year of construction of building; length of residence; residential status; frequency of conducting selected leisure activities; music genre preferences; shopping habits for groceries and beverages; amount of contact with newspapers and radio. Detailed determination of contact with advertising media and means of advertising: probabilities of using commercial television as well as commercial radio, classified according to stations and times; frequency of reading supplements, magazines and city picture magazines. Probabilities of using and advertising media contact with selected magazines; frequency of watching television and listening to the radio per time period in a normal week; secondary activities while watching television and listening to the radio, differing according to television station as well as time; judgement on the reception quality of the individual television stations and opportunities of reception at home; frequency of going to the movies. Also encoded was: sampling points; sequential number of election precinct; survey institute; wave identification; municipality code; municipal district; IVW area unit; municipality coordinates; municipal district coordinates; administrative district; multiple size of municipality classes; ZIP (postal) code; various so-called demotypes for men, women and households; weekday of interview; survey month; time at start of interview; length of interview; number of days of trips to the household without reaching the target person as well as with reaching the target person; number of days of trips to complete the interview; survey date. Interviewer rating: interest of respondent in survey topic; readiness for interview; spontaneity in giving income or estimate of respondent, interviewer or coder.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 5.9 Time use
  • 9.2 Mass media
  • 18.2 Information technology


Geographic Coverage
  • Germany (DE)
UniverseGerman residential population in private households 14 years old and older
Sampling Procedure Sampling Procedure
Multi-stage stratified random sample (ADM mastersample)
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorBASISRESEARCH, Frankfurt; GFM-GETAS, Hamburg; IFAK, Taunusstein; MARPLAN, Offenbach; GfK Medienforschung, Nuernberg; INFRATEST, Muenchen
Date of Collection
  • 09.1992 - 03.1993

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

NotesThe Media Analysis 1993 is divided in four partial data sets. Besides the survey described here on the electronic media there are data sets on the print media, a daily newspaper data set and a radio study North Rhine-Westphalia archived under ZA Study Nos. 2357, 2358 and 2359.
Number of Units: 34471
Number of Variables: 11462
Data Type: Binär
Analysis System(s): -


  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse 1993. Frankfurt: Selbstverlag 1993.
Relevant full texts
from SSOAR (automatically assigned)