GESIS - DBK - ZA2503

ZA2503: Media Analysis (MA 94, Print Media)

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  • ZA2503_fb.pdf (Questionnaire) 1 MByte
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Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Media-Analyse, Frankfurt; Media-Micro-Census, Frankfurt (1994): Media Analysis (MA 94, Print Media). GESIS Data Archive, Cologne. ZA2503 Data file Version 1.0.0,
Study No.ZA2503
TitleMedia Analysis (MA 94, Print Media)
Current Version1.0.0, 2010-4-13, (Publication Year 1994)
Date of Collection04.1993 - 02.1994
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt


AbstractMedia usage of the population. The main focus of this part of the survey is on the detailed recording of print media while information on electronic media and daily newspapers were surveyed more in summary. Topics: demographic characteristics of respondent; possession of drivers license; respondent himself drives a car; car radio with automatic radio traffic service reports; number of cars available for private trips; possession of a telephone; possession of durable household goods; number, type and features of the most frequently used television set; cable connection and possibility of satellite reception; cable connection for the radio; number of radios on cable; possession of entertainment electronics equipment in household; plan to purchase household goods in the next few months; having a yard and location of the yard; animal possession in household; number of residences in the building; year of construction of building; length of residence; residential status; frequency of conducting selected leisure activities; shopping habits for food and beverages; amount of contact with newspapers. Detailed determination of contact with advertisers and means of advertising: probabilities of using commercial television as well as commercial radio according to station and times; frequency of reading supplements, magazines, illustrated city magazines and magazines from reading circle; place of reading publications from reading circle; possibilities of television reception. Also encoded were: sampling points; sequential number of election precinct; survey institute; wave identification; municipality code; municipal district; IVW area unit; municipality coordinates; municipal district coordinates; administrative district; several size of municipality classes; ZIP (postal) code; various so-called demotypes for men, women and households; weekday of interview; survey month; time at start of interview; length of interview; number of days of trips to household without reaching target person as well as with reaching target person; number of days of trips in order to complete interview; survey date. Interviewer rating: interest of respondent in survey topic; readiness for interview; spontaneity in stating income or estimate of respondent, interviewer or coder.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media
  • 18.2 Information technology


Geographic Coverage
  • Germany (DE)
UniverseGerman residential population in private households 14 years old and older
Sampling Procedure Sampling Procedure
Multi-stage stratified random sample (ADM mastersample)
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorBASISRESEARCH, Frankfurt; GFM-GETAS, Hamburg; IFAK, Taunusstein; MARPLAN, Offenbach; MEDIA MARKT ANALYSEN, Frankfurt; SAMPLE INSTITUT, Moelln
Date of Collection
  • 04.1993 - 02.1994

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

NotesThe Media Analysis 1994 is divided in three partial data sets. Besides the survey described here on the print media there are data sets on the electronic media and a daily newspaper data set archived under ZA Study Nos. 2502 and 2504.
Number of Units: 26808
Number of Variables: 3892
Data Type: Binär
Analysis System(s): -


  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse 1994. Frankfurt: Selbstverlag 1994.
Relevant full texts
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