GESIS - DBK - ZA6720

ZA6720: Intensive Users of Social Media

Downloads and Data Access

On this page you find the complete metadata and an overview of all available data sets and documents for the requested study. The download of all files is possible from our central search page under the following link:
ZA6720 Downloads and Data Access

List of Files

List of Files


  • ZA6720_v1-0-0.csv (Dataset) 2 MBytes
  • ZA6720_v1-0-0.dta (Dataset Stata) 283 KBytes
  • ZA6720_v1-0-0.sav (Dataset SPSS) 295 KBytes


  • ZA6720_fb.pdf (Questionnaire) 219 KBytes

Other Documents

  • ZA6720_b.pdf (Report) 3 MBytes
Availability Availability 0 - Data and documents are released for everybody.
Download of Data and Documents Download of Data and Documents All downloads from this catalogue are free of charge. Data-sets available under access categories B and C must be ordered via the shopping cart with a few exceptions. Charges apply! Please respect our Terms of use.

Bibliographic Citation

Citation Citation Presse- und Informationsamt der Bundesregierung (2019): Intensive Users of Social Media. GESIS Data Archive, Cologne. ZA6720 Data file Version 1.0.0,
Study No.ZA6720
TitleIntensive Users of Social Media
Current Version1.0.0, 2019-3-29,
Date of Collection19.04.2018 - 03.05.2018
Principal Investigator/ Authoring Entity, Institution
  • Presse- und Informationsamt der Bundesregierung


AbstractTarget group study with intensive users of social networks. The focus was on the frequency of use, significance and purpose of use of social media. Further questions were: How do social networks affect the information behaviour of their users? Where do social networks come into contact with political content or topics? Other focal points were political information behaviour and the credibility of social media. In addition, the following research questions were examined: Which information offerings of the Federal Government are important and which are actually used? What are the expectations of these information services? What are the respondents´ attitudes towards the relationship between politics and social networks? Topics: Social media use: frequency of use of social media; platforms used at least once a day; ranking of the four most frequently used social networks; preferred devices for social media use; type of use or reasons for use; attitude towards social media in general with regard to time spent, credibility of information, quality of social contacts, relevant information and life without social networks. Politics and media: political interest; points of contact with politics in everyday life; frequency of use of various media offers for political information; attitude towards politics and political information in social networks with regard to trustworthiness, credibility and orientation. Political information behaviour in social networks: frequency of interaction with political activities of others in social networks; frequency of own political activities in social networks; seen political content on the social networks Facebook, Instagram, Twitter, Youtube and WhatsApp; opinion on political posts and contributions in the used social networks; personal consequences of political oversupply; Facebook users: active search for political content or automatic display in newsfeed; comparison of the quality of political discussions within and outside social networks; friends in social networks personally known; similar or rather different political views of these friends; own reaction to political posts of friends; following politicians, parties and political institutions in social networks; following persons and organizations sharing personal political opinions or with different political opinions; reasons why the respondent follows politicians etc. in social networks; perception of hate comments; evaluation of the law against hate comments. Information behaviour concerning the Federal Government: importance of selected information offerings of the Federal Government; perception and frequency of use of these information offerings; expectations of information offerings of the Federal Government in social networks. Living conditions: assessment of one´s own economic situation; satisfaction with democracy; democracy as a good form of government; party identification. Demography: sex; age; household size; education; gainful employment; occupational status; federal state; city size; net household income. Additionally coded was: weighting factor.
Categories Categories
  • Group
  • Political Attitudes and Behavior
  • Communication, Public Opinion, Media
Topics Topics
  • 9 Information and communication
  • 11.5 Mass political behaviour, attitudes/opinion
  • 18.2 Information technology


Geographic Coverage
  • Germany (DE)
UniverseDaily users of social media aged 16 an over in Germany
Analysis Unit Analysis Unit
  • Individual
Sampling Procedure Sampling Procedure
  • Non-probability: Quota
Non-probability Sample: Quota Sample
Mode of Collection Mode of Collection
  • Self-administered questionnaire: Web-based (CAWI)
Self-administered questionnaire: CAWI (Computer Assisted Web Interview)
Time Method Time Method
  • Cross-section
Kind of Data Kind of Data
  • Numeric
Data CollectorKantar Public, München
Date of Collection
  • 19.04.2018 - 03.05.2018

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2019-3-29 first archive edition
Errata in current version
Version changes

Further Remarks

NotesThe study was conducted on behalf of the Federal Press Office.
Number of Units: 1008
Number of Variables: 175
Analysis System(s): SPSS, Stata, CSV


Relevant full texts
from SSOAR (automatically assigned)


Research Data Centre
  • Surveys commissioned by the Press and Information Office of the Federal Government
    The ´Press and Information Office of the Federal Government´ (Presse- und Informationsamt der Bundesregierung) infoms citizens and media about the work of the federal government. Above all the office informs the federal government of the news in Germany and worldwide and explores the public opinion.