GESIS - DBK - ZA0257
 

ZA0257: Reader Analysis 1961

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Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Leseranalyse, Essen (1961): Reader Analysis 1961. GESIS Data Archive, Cologne. ZA0257 Data file Version 1.0.0, https://doi.org/10.4232/1.0257
Study No.ZA0257
TitleReader Analysis 1961
Current Version1.0.0, 2010-4-13, https://doi.org/10.4232/1.0257 (Publication Year 1961)
Date of Collection05.1960 - 03.1961
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Leseranalyse, Essen

Content

AbstractQuantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency of reading; place of reading; purchase of magazines; magazine subscription club; reading daily newspapers; perceived advertising on radio and television; characteristics of accumulating capital; use of cosmetics articles by men and women; making one´s own clothes; possession of drivers license; 5-day week; preferred leisure activity; going to the movies; having a yard; residential property. Demography: age (classified); sex; marital status; school education; occupation; employment; income; household income; size of household; composition of household; head of household; self-assessment of social class; state; possession of durable economic goods; possession of assets; membership. Interviewer rating: social class and willingness of respondent to cooperate; number of contact attempts; interview surroundings; weekday of interview; manner of housing and modernity of household furnishings; city size.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media

Methodology

Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniverseAge: 16-70.
Sampling Procedure Sampling Procedure
Multi-stage random sample
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorDIVO, Frankfurt
Date of Collection
  • 05.1960 - 03.1961

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) https://doi.org/10.4232/1.0257 (Publication Year unknown)
Errata in current version
none
Version changes

Further Remarks

NotesThe trend survey was conducted in five waves with approx. 2400 respondents each in the months May/June, September, November 1960 and January/February as well as March 1961. The reader analyses, stored under ZA Study Nos. 0255 to 263, contain mainly identical questions.
Number of Units: 12078
Number of Variables: 235
Data Type: -
Analysis System(s): SPSS, Stata

Publications

Publications
  • Arbeitsgemeinschaft Leseranalyse (Hrsg.): Die Zeitschriftenleser 1961. Essen: Selbstverlag 1961
Relevant full texts
from SSOAR (automatically assigned)

Groups

Groups