GESIS - DBK - ZA0258

ZA0258: Reader Analysis 1962

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Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Leseranalyse, Essen (1962): Reader Analysis 1962. GESIS Data Archive, Cologne. ZA0258 Data file Version 1.0.0,
Study No.ZA0258
TitleReader Analysis 1962
Current Version1.0.0, 2010-4-13, (Publication Year 1962)
Date of Collection05.1961 - 02.1962
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Leseranalyse, Essen


AbstractQuantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency of reading; place of reading; purchase of magazines; magazine subscription club; reading daily newspapers; perceived advertising on radio and television; characteristics of accumulating capital; use of cosmetics articles by men and women; making one´s own clothes; possession of drivers license; 5-day week; preferred leisure activity; going to the movies; city size; having a yard. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; employment; income; household income; size of household; head of household; social origins; state. Interviewer rating: social class and willingness of respondent to cooperate; housing situation.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media


Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniverseAge: 14-70.
Sampling Procedure Sampling Procedure
Multi-stage random sample
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorDIVO, Frankfurt
Date of Collection
  • 05.1961 - 02.1962

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

NotesThe trend survey was conducted in four waves in the months May/June, September, November 1961 and January/February 1962. In the first three waves there were about 2400 surveys each; in the last wave about 4800 respondents. The reader analyses, stored under ZA Study Nos. 0255 to 263, contain mainly identical questions.
Number of Units: 11878
Number of Variables: 333
Data Type: -
Analysis System(s): -


  • Arbeitsgemeinschaft Leseranalyse (Hrsg.): Die Zeitschriftenleser 1962. Essen: Selbstverlag 1962
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