GESIS - DBK - ZA0260
 

ZA0260: Reader Analysis 1964

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Bibliographic Citation

Citation Citation    Arbeitsgemeinschaft Leseranalyse, Essen (1964): Reader Analysis 1964. GESIS Data Archive, Cologne. ZA0260 Data file Version 1.0.0, https://doi.org/10.4232/1.0260
Study No.ZA0260
TitleReader Analysis 1964
Current Version1.0.0, 2010-4-13, https://doi.org/10.4232/1.0260 (Publication Year 1964)
Date of Collection09.1963 - 03.1964
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Leseranalyse, Essen

Content

AbstractQuantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency of reading; place of reading; purchase of magazines; magazine subscription club; reading daily newspapers; advertising noticed on the radio and on the two television stations; acquisition of durable economic goods in the last year; accumulating capital; use of cosmetics articles; consumption of semi-luxury foods, tobacco and alcohol; possession of drivers license; residential property. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; employment; income; size of household; composition of household; head of household; state; possession of durable economic goods; possession of assets. Interviewer rating: willingness of respondent to cooperate; type of building; degree of urbanization of residential area; weekday of interview.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media

Methodology

Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
Sampling Procedure Sampling Procedure
Age: 14-70. Multi-stage random sample
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorDIVO, Frankfurt; INFRATEST, Muenchen
Date of Collection
  • 09.1963 - 03.1964

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) https://doi.org/10.4232/1.0260 (Publication Year unknown)
Errata in current version
none
Version changes

Further Remarks

NotesThe trend survey was conducted in four waves with approx. 3000 respondents each in the months September/October, November/December 1963, January /February and March 1964. The reader analyses, stored under ZA Study Nos. 0255 to 263, contain mostly identical questions.
Number of Units: 11645
Number of Variables: 326
Data Type: -
Analysis System(s): SPSS, Stata

Publications

Publications
  • Arbeitsgemeinschaft Leseranalyse (Hrsg.): Die Zeitschriftenleser 1964. Essen: Selbstverlag 1964
Relevant full texts
from SSOAR (automatically assigned)

Groups

Groups
  • Reader Analysis / Media Analysis