GESIS - DBK - ZA0262

ZA0262: Reader Analysis 1966

Downloads and Data Access


We are currently not allowing direct download or shopping cart orders of restricted files, only non-restricted files can be downloaded directly. More information here.

Data access



Other Documents


Availability Availability A - Data and documents are released for academic research and teaching.
Download of Data and Documents Download of Data and Documents All downloads from this catalogue are free of charge. Data-sets available under access categories B and C must be ordered via the shopping cart with a few exceptions. Charges apply! Please respect our Terms of use.

Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Leseranalyse, Essen (1966): Reader Analysis 1966. GESIS Data Archive, Cologne. ZA0262 Data file Version 1.0.0,
Study No.ZA0262
TitleReader Analysis 1966
Current Version1.0.0, 2010-4-13, (Publication Year 1966)
Date of Collection09.1965 - 01.1966
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Leseranalyse, Essen


AbstractQuantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency of reading; place of reading; purchase of newspapers; advertising broadcasts noticed on radio and television; going to the movies; possession of durable consumer goods; possession of a vehicle according to type, displacement, acquisition year and purchased used or new; possession of drivers license; smoking habits; making one´s own clothing; cost of living; self-assessment of social class; residential status. Demography: age (classified); sex; marital status; number of children; religious denomination; school education; occupation; employment; income; size of household; composition of household; head of household. Interviewer rating: type of building; city size.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media


Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniverseAge: 14-70.
Sampling Procedure Sampling Procedure
Multi-stage random sample
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorDIVO, Frankfurt INFRATEST, Muenchen
Date of Collection
  • 09.1965 - 01.1966

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

NotesThe trend survey was conducted in four waves. A split questionnaire was used. The reader analyses, stored under ZA Study Nos. 0255 to 0263, contain mainly identical questions.
Number of Units: 10122
Number of Variables: 650
Data Type: -
Analysis System(s): SPSS, Stata


Relevant full texts
from SSOAR (automatically assigned)