GESIS - DBK - ZA1153
 

ZA1153: Media Analysis (MA 82)

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Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Media-Analyse, Frankfurt; Media-Micro-Census, Frankfurt (1982): Media Analysis (MA 82). GESIS Data Archive, Cologne. ZA1153 Data file Version 1.0.0, https://doi.org/10.4232/1.1153
Study No.ZA1153
TitleMedia Analysis (MA 82)
Current Version1.0.0, 2010-4-13, https://doi.org/10.4232/1.1153 (Publication Year 1982)
Date of Collection01.1981 - 12.1981
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt

Content

AbstractMedia usage of the West German population in 1981. Topics: detailed determination of the degree of familiarity and frequency of use of newspapers, magazines, subscription magazines and magazine subscription clubs; manner of receipt; detailed determination of television habits and paying attention to television commercials as well as radio commercials, differentiated by time of day, work days, weekends and stations; going to the movies; frequency of travel and destinations; month of travel; places of reading with magazine subscription clubs and magazines; reading level; possession of television set; possession of radio equipment and car radio; having a yard and type of yard; pet possession; type of public transportation available from the residence; description of housing situation in form of number of floors and age of building; residential status; length of residence in building; do-it-yourself activities and repairs on the building; personal athletic activities and attending sporting events; shopping habits for groceries and beverages and preferred type of store. Demography: age; sex; marital status; year of marriage; number of years of marriage; religious denomination; school education; vocational training; occupation; employment; income; household income; number of persons with their own income; possession of durable economic goods; size of household; composition of household; respondent is head of household; characteristics of head of household and person running household; year of marriage, possession of drivers license; party preference. Interviewer rating: willingness to cooperate; interest of respondent in survey topic; length of interview; weekday of interview; number of contact attempts. Also encoded was: administrative district; ZIP (postal) code; state; size of municipality classes according to Boustedt.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media

Methodology

Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniverseGerman residential population in private households 14 years old and older
Sampling Procedure Sampling Procedure
Multi-stage stratified random sample (ADM mastersample)
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorGETAS, Bremen; IFAK, Taunusstein; INFRATEST, Muenchen; MARPLAN, Offenbach; SAMPLE, Hamburg; ISBA, Hamburg; MEDIA-MARKT ANALYSEN und CONTEST-CENSUS, Frankfurt
Date of Collection
  • 01.1981 - 12.1981

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) https://doi.org/10.4232/1.1153 (Publication Year unknown)
Errata in current version
none
Version changes

Further Remarks

Number of Units: 18597
Number of Variables: 4329
Data Type: Binär
Analysis System(s): -

Publications

Publications
  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse 1982. Frankfurt: Selbstverlag 1982.
Relevant full texts
from SSOAR (automatically assigned)

Groups

Groups