Intensive Users of Social Media

Presse- und Informationsamt der Bundesregierung

doi:10.4232/1.13221

GESIS Data Catalogue - Study ZA6720

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ZA6720: Intensive Users of Social Media

Bibliographic Citation

10.4232/1.13221

Presse- und Informationsamt der Bundesregierung

Group

Political Attitudes and Behavior

Communication, Public Opinion, Media

9 Information and communication

11.5 Mass political behaviour, attitudes/opinion

18.2 Information technology

Citation	Presse- und Informationsamt der Bundesregierung (2019): Intensive Users of Social Media. GESIS Data Archive, Cologne. ZA6720 Data file Version 1.0.0, doi:10.4232/1.13221
Study No.	ZA6720
Title	Intensive Users of Social Media
Current Version	1.0.0, 2019-3-29, doi:10.4232/1.13221
Date of Collection	19.04.2018 - 03.05.2018
Principal Investigator/ Authoring Entity, Institution	Presse- und Informationsamt der Bundesregierung
Categories	Group Political Attitudes and Behavior Communication, Public Opinion, Media
Topics	9 Information and communication 11.5 Mass political behaviour, attitudes/opinion 18.2 Information technology

Content

Abstract

Target group study with intensive users of social networks. The focus was on the frequency of use, significance and purpose of use of social media. Further questions were: How do social networks affect the information behaviour of their users? Where do social networks come into contact with political content or topics? Other focal points were political information behaviour and the credibility of social media. In addition, the following research questions were examined: Which information offerings of the Federal Government are important and which are actually used? What are the expectations of these information services? What are the respondents´ attitudes towards the relationship between politics and social networks? Topics: Social media use: frequency of use of social media; platforms used at least once a day; ranking of the four most frequently used social networks; preferred devices for social media use; type of use or reasons for use; attitude towards social media in general with regard to time spent, credibility of information, quality of social contacts, relevant information and life without social networks. Politics and media: political interest; points of contact with politics in everyday life; frequency of use of various media offers for political information; attitude towards politics and political information in social networks with regard to trustworthiness, credibility and orientation. Political information behaviour in social networks: frequency of interaction with political activities of others in social networks; frequency of own political activities in social networks; seen political content on the social networks Facebook, Instagram, Twitter, Youtube and WhatsApp; opinion on political posts and contributions in the used social networks; personal consequences of political oversupply; Facebook users: active search for political content or automatic display in newsfeed; comparison of the quality of political discussions within and outside social networks; friends in social networks personally known; similar or rather different political views of these friends; own reaction to political posts of friends; following politicians, parties and political institutions in social networks; following persons and organizations sharing personal political opinions or with different political opinions; reasons why the respondent follows politicians etc. in social networks; perception of hate comments; evaluation of the law against hate comments. Information behaviour concerning the Federal Government: importance of selected information offerings of the Federal Government; perception and frequency of use of these information offerings; expectations of information offerings of the Federal Government in social networks. Living conditions: assessment of one´s own economic situation; satisfaction with democracy; democracy as a good form of government; party identification. Demography: sex; age; household size; education; gainful employment; occupational status; federal state; city size; net household income. Additionally coded was: weighting factor.

Abstract

Geographic Coverage

Universe

Daily users of social media aged 16 an over in Germany

Selection Method

Non-probability Sample: Quota Sample

Mode of Data Collection

Self-administered questionnaire: CAWI (Computer Assisted Web Interview)

Data Collector

Kantar Public, München

Date of Collection

19.04.2018 - 03.05.2018

Methodology

Geographic Coverage	Germany (DE)
Universe	Daily users of social media aged 16 an over in Germany
Selection Method	Non-probability Sample: Quota Sample
Mode of Data Collection	Self-administered questionnaire: CAWI (Computer Assisted Web Interview)
Data Collector	Kantar Public, München
Date of Collection	19.04.2018 - 03.05.2018

Data & Documents

Dataset

Number of Units: 1008

Number of Variables: 175

Analysis System(s): SPSS, Stata, CSV

Availability Explanation

0 - Data and documents are released for everybody.

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Datasets

ZA6720_v1-0-0.csv (Dataset) 2 MBytes
ZA6720_v1-0-0.dta (Dataset STATA) 283 KBytes
ZA6720_v1-0-0.sav (Dataset SPSS) 295 KBytes

Questionnaires

ZA6720_fb.pdf (Questionnaire) 219 KBytes

Errata & Versions

Errata in current version	none
Version List

Version 1.0.0
(current version)

2019-3-29 first archive edition doi:10.4232/1.13221

Further Remarks

Links	Federal Press Office
Notes	The study was conducted on behalf of the Federal Press Office.

Publications

Relevant full texts
from SSOAR (automatically assigned)

Groups

Surveys commissioned by the Press and Information Office of the Federal Government
The ´Press and Information Office of the Federal Government´ (Presse- und Informationsamt der Bundesregierung) infoms citizens and media about the work of the federal government. Above all the office informs the federal government of the news in Germany and worldwide and explores the public opinion.
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ZA6720: Intensive Users of Social Media