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GESIS Data Catalogue - Study ZA0292
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ZA0292: Consumer Survey (May 1961)
Bibliographic Citation
Citation
Institut für Markt- und Verbrauchsforschung, FU Berlin (1968): Consumer Survey (May 1961). GESIS Data Archive, Cologne. ZA0292 Data file Version 1.0.0,
doi:10.4232/1.0292
Study No.
ZA0292
Title
Consumer Survey (May 1961)
Current Version
1.0.0, 2010-4-13, doi:10.4232/1.0292 (Publication Year 1968)
Date of Collection
05.1961 - 05.1961
Principal Investigator/
Authoring Entity,
Institution
Institut für Markt- und Verbrauchsforschung, FU Berlin
Categories
Patterns of Consumption
Topics
17.3 Consumption/consumer behaviour
Study No.
0292
Title
Consumer Survey (May 1961)
Other Titles
Current Version
1.0.0, 13.04.2010,
10.4232/1.0292
Date of Collection
Principal Investigator/ Authoring Entity, Institution
Institut für Markt- und Verbrauchsforschung, FU Berlin
Abstract
Categories
Patterns of Consumption
Topics
17.3 Consumption/consumer behaviour
Content
Abstract
Omnibus survey from the area of market research. Topics: Judgement on price development and individual reaction to price increases; judgement on the DM revaluation; consumption of semi-luxury foods, tobacco and alcohol; purchase of fashionable articles; brand purchases; product tests; product image, determined according to the shopping list procedure; advertisement knowledge and evaluation of advertising text; use of cosmetics; visits to fairs; vacation destinations; perceived advertising broadcasts on radio and television; income development; evaluation of the situation of Berlin; reading newspapers; party preference. Demography: age; sex; marital status; religious denomination; school education; occupation; professional position; employment; size of household; head of household; social origins; city size; state; possession of durable economic goods; willingness to participate in the interview. Interviewer rating: social class and economic situation of respondent; weekday of interview; interest of respondent in survey topic.
Abstract
Omnibus survey from the area of market research. Topics: Judgement on price development and individual reaction to price increases; judgement on the DM revaluation; consumption of semi-luxury foods, tobacco and alcohol; purchase of fashionable articles; brand purchases; product tests; product image, determined according to the shopping list procedure; advertisement knowledge and evaluation of advertising text; use of cosmetics; visits to fairs; vacation destinations; perceived advertising broadcasts on radio and television; income development; evaluation of the situation of Berlin; reading newspapers; party preference. Demography: age; sex; marital status; religious denomination; school education; occupation; professional position; employment; size of household; head of household; social origins; city size; state; possession of durable economic goods; willingness to participate in the interview. Interviewer rating: social class and economic situation of respondent; weekday of interview; interest of respondent in survey topic.
Methodology
Geographic Coverage
Universe
Age: 16 and older.
Selection Method
Quota sample
Mode of Data Collection
Oral survey with standardized questionnaire
Data Collector
Institut fuer Markt- und Verbrauchsforschung, FU Berlin
Date of Collection
05.1961 - 05.1961
Geographic Coverage
Berlin (DE-BE), West Berlin
Universe
Age: 16 and older.
Selection Method
Quota sample
Mode of Data Collection
Oral survey with standardized questionnaire
Data Collector
Institut fuer Markt- und Verbrauchsforschung, FU Berlin
Date of Collection
05.1961
Dataset
Number of Units: 1000
Number of Variables: -
Data Type: Mehrfachlochung
Analysis System(s): -
Availability
A - Data and documents are released for academic research and teaching.
Download of
Data and
Documents
All downloads from this catalogue are free of charge. Data-sets available under access categories B and C must be ordered via the shopping cart. Charges apply! Please respect our
Terms of use
.
ZA0292_fb.pdf
(Questionnaire)
2 MBytes
Study Description in DDI format DDI-Codebook (2.5)
Study Description in DDI format DDI-Lifecycle (3.1)
Study Description in DDI format DDI-Lifecycle (3.2)
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General Access to
studies and data sets at the GESIS Data Archive for the Social Sciences
Errata in current version
none
Version 1.0.0
(current version)
2010-4-13 Version number created automatically (implementation of a uniform versioning policy)
doi:10.4232/1.0292
(Publication Year 1968)
Relevant full texts
from
SSOAR
(automatically assigned)