Consumer Survey (May 1961)

Institut für Markt- und Verbrauchsforschung, FU Berlin

doi:10.4232/1.0292

Abstract

Omnibus survey from the area of market research. Topics: Judgement on price development and individual reaction to price increases; judgement on the DM revaluation; consumption of semi-luxury foods, tobacco and alcohol; purchase of fashionable articles; brand purchases; product tests; product image, determined according to the shopping list procedure; advertisement knowledge and evaluation of advertising text; use of cosmetics; visits to fairs; vacation destinations; perceived advertising broadcasts on radio and television; income development; evaluation of the situation of Berlin; reading newspapers; party preference. Demography: age; sex; marital status; religious denomination; school education; occupation; professional position; employment; size of household; head of household; social origins; city size; state; possession of durable economic goods; willingness to participate in the interview. Interviewer rating: social class and economic situation of respondent; weekday of interview; interest of respondent in survey topic.

Abstract

Omnibus survey from the area of market research. Topics: Judgement on price development and individual reaction to price increases; judgement on the DM revaluation; consumption of semi-luxury foods, tobacco and alcohol; purchase of fashionable articles; brand purchases; product tests; product image, determined according to the shopping list procedure; advertisement knowledge and evaluation of advertising text; use of cosmetics; visits to fairs; vacation destinations; perceived advertising broadcasts on radio and television; income development; evaluation of the situation of Berlin; reading newspapers; party preference. Demography: age; sex; marital status; religious denomination; school education; occupation; professional position; employment; size of household; head of household; social origins; city size; state; possession of durable economic goods; willingness to participate in the interview. Interviewer rating: social class and economic situation of respondent; weekday of interview; interest of respondent in survey topic.

Geographic Coverage	Berlin (DE-BE), West Berlin
Universe	Age: 16 and older.
Selection Method	Quota sample
Mode of Data Collection	Oral survey with standardized questionnaire
Data Collector	Institut fuer Markt- und Verbrauchsforschung, FU Berlin
Date of Collection	05.1961

Dataset

Number of Units: 1000

Number of Variables: -

Data Type: Mehrfachlochung

Analysis System(s): -

Availability Explanation

A - Data and documents are released for academic research and teaching.

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ZA0292_fb.pdf (Questionnaire) 2 MBytes

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Errata in current version

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Version 1.0.0
(current version)

2010-4-13 Version number created automatically (implementation of a uniform versioning policy) doi:10.4232/1.0292 (Publication Year 1968)

Relevant full texts
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Citation	Institut für Markt- und Verbrauchsforschung, FU Berlin (1968): Consumer Survey (May 1961). GESIS Data Archive, Cologne. ZA0292 Data file Version 1.0.0, doi:10.4232/1.0292
Study No.	ZA0292
Title	Consumer Survey (May 1961)
Current Version	1.0.0, 2010-4-13, doi:10.4232/1.0292 (Publication Year 1968)
Date of Collection	05.1961 - 05.1961
Principal Investigator/ Authoring Entity, Institution	Institut für Markt- und Verbrauchsforschung, FU Berlin
Categories	Patterns of Consumption
Topics	17.3 Consumption/consumer behaviour

ZA0292: Consumer Survey (May 1961)