Citation  | Institut für Markt- und Verbrauchsforschung, FU Berlin (1968): Consumer Survey (May 1961). GESIS Data Archive, Cologne. ZA0292 Data file Version 1.0.0, https://doi.org/10.4232/1.0292 |
| Study No. | ZA0292 |
| Title | Consumer Survey (May 1961) |
| Current Version | 1.0.0, 2010-4-13, https://doi.org/10.4232/1.0292 (Publication Year 1968) |
| Date of Collection | 05.1961 - 05.1961 |
| Principal Investigator/ Authoring Entity, Institution |
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| Abstract | Omnibus survey from the area of market research. Topics: Judgement on price development and individual reaction to price increases; judgement on the DM revaluation; consumption of semi-luxury foods, tobacco and alcohol; purchase of fashionable articles; brand purchases; product tests; product image, determined according to the shopping list procedure; advertisement knowledge and evaluation of advertising text; use of cosmetics; visits to fairs; vacation destinations; perceived advertising broadcasts on radio and television; income development; evaluation of the situation of Berlin; reading newspapers; party preference. Demography: age; sex; marital status; religious denomination; school education; occupation; professional position; employment; size of household; head of household; social origins; city size; state; possession of durable economic goods; willingness to participate in the interview. Interviewer rating: social class and economic situation of respondent; weekday of interview; interest of respondent in survey topic. |
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| Universe | Age: 16 and older. |
| Sampling Procedure |
Quota sample
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| Mode of Collection |
Oral survey with standardized questionnaire
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| Data Collector | Institut fuer Markt- und Verbrauchsforschung, FU Berlin |
| Date of Collection |
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