GESIS - DBK - ZA0292

ZA0292: Consumer Survey (May 1961)

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List of Files

List of Files


  • ZA0292_fb.pdf (Questionnaire) 2 MBytes
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Bibliographic Citation

Citation Citation Institut für Markt- und Verbrauchsforschung, FU Berlin (1968): Consumer Survey (May 1961). GESIS Data Archive, Cologne. ZA0292 Data file Version 1.0.0,
Study No.ZA0292
TitleConsumer Survey (May 1961)
Current Version1.0.0, 2010-4-13, (Publication Year 1968)
Date of Collection05.1961 - 05.1961
Principal Investigator/ Authoring Entity, Institution
  • Institut für Markt- und Verbrauchsforschung, FU Berlin


AbstractOmnibus survey from the area of market research. Topics: Judgement on price development and individual reaction to price increases; judgement on the DM revaluation; consumption of semi-luxury foods, tobacco and alcohol; purchase of fashionable articles; brand purchases; product tests; product image, determined according to the shopping list procedure; advertisement knowledge and evaluation of advertising text; use of cosmetics; visits to fairs; vacation destinations; perceived advertising broadcasts on radio and television; income development; evaluation of the situation of Berlin; reading newspapers; party preference. Demography: age; sex; marital status; religious denomination; school education; occupation; professional position; employment; size of household; head of household; social origins; city size; state; possession of durable economic goods; willingness to participate in the interview. Interviewer rating: social class and economic situation of respondent; weekday of interview; interest of respondent in survey topic.
Categories Categories
  • Patterns of Consumption
Topics Topics
  • 17.3 Consumption/consumer behaviour


Geographic Coverage
  • Berlin (DE-BE), West Berlin
UniverseAge: 16 and older.
Sampling Procedure Sampling Procedure
Quota sample
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorInstitut fuer Markt- und Verbrauchsforschung, FU Berlin
Date of Collection
  • 05.1961

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

Number of Units: 1000
Number of Variables: -
Data Type: Mehrfachlochung
Analysis System(s): -


Relevant full texts
from SSOAR (automatically assigned)