Consumer Survey (January 1965)

Institut für Markt- und Verbrauchsforschung, FU Berlin

doi:10.4232/1.0298

Abstract

Omnibus survey from the area of market research and political attitudes of the population of Berlin. Topics: Assessment of income development as well as price development; having a bank account; savings habits and savings goals; judgement on advertising posters presented; perception of radio commercials and television commercials; product image, determined according to the shopping list procedure; purchase of frozen food; degree of familiarity of brands of coffee, shaving equipment and electric household appliances; comparative judgement on bottled beer, canned beer and keg beer; personal opinion leadership in the consumer area; preferred store closing times; vacation destinations and vacation plans; air travel from Berlin; mail contact with relatives; judgement on the situation of Berlin; attitude to the opposition; political knowledge; attitude to the EEC, prosecution of NS crimes and Willy Brandt as federal chancellor; party preference; possession of drivers license and annual distance driven; conduct in traffic; reading newspapers; self-classification; favorite color. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; professional position; employment; household income; size of household; composition of household; number of adults in household; city size. Interviewer rating: assessment of economic situation; social class of respondent; interest of respondent in survey topic; weekday of interview.

Abstract

Omnibus survey from the area of market research and political attitudes of the population of Berlin. Topics: Assessment of income development as well as price development; having a bank account; savings habits and savings goals; judgement on advertising posters presented; perception of radio commercials and television commercials; product image, determined according to the shopping list procedure; purchase of frozen food; degree of familiarity of brands of coffee, shaving equipment and electric household appliances; comparative judgement on bottled beer, canned beer and keg beer; personal opinion leadership in the consumer area; preferred store closing times; vacation destinations and vacation plans; air travel from Berlin; mail contact with relatives; judgement on the situation of Berlin; attitude to the opposition; political knowledge; attitude to the EEC, prosecution of NS crimes and Willy Brandt as federal chancellor; party preference; possession of drivers license and annual distance driven; conduct in traffic; reading newspapers; self-classification; favorite color. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; professional position; employment; household income; size of household; composition of household; number of adults in household; city size. Interviewer rating: assessment of economic situation; social class of respondent; interest of respondent in survey topic; weekday of interview.

Geographic Coverage	Berlin (DE-BE), West Berlin
Universe	Age: 16 and older.
Selection Method	Quota sample
Mode of Data Collection	Oral survey with standardized questionnaire
Data Collector	Institut fuer Markt- und Verbrauchsforschung, FU Berlin
Date of Collection	01.1965

Dataset

Number of Units: 1350

Number of Variables: -

Data Type: Mehrfachlochung

Analysis System(s): -

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ZA0298_fb.pdf (Questionnaire) 4 MBytes

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Version 1.0.0
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2010-4-13 Version number created automatically (implementation of a uniform versioning policy) doi:10.4232/1.0298 (Publication Year 1968)

Relevant full texts
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Citation	Institut für Markt- und Verbrauchsforschung, FU Berlin (1968): Consumer Survey (January 1965). GESIS Data Archive, Cologne. ZA0298 Data file Version 1.0.0, doi:10.4232/1.0298
Study No.	ZA0298
Title	Consumer Survey (January 1965)
Current Version	1.0.0, 2010-4-13, doi:10.4232/1.0298 (Publication Year 1968)
Date of Collection	01.1965 - 01.1965
Principal Investigator/ Authoring Entity, Institution	Institut für Markt- und Verbrauchsforschung, FU Berlin
Categories	Patterns of Consumption
Topics	11.5 Mass political behaviour, attitudes/opinion 17.3 Consumption/consumer behaviour

ZA0298: Consumer Survey (January 1965)