GESIS - DBK - ZA0299
 

ZA0299: Consumer Survey (June 1965)

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Bibliographic Citation

Citation Citation    Institut für Markt- und Verbrauchsforschung, FU Berlin (1968): Consumer Survey (June 1965). GESIS Data Archive, Cologne. ZA0299 Data file Version 1.0.0, https://doi.org/10.4232/1.0299
Study No.ZA0299
TitleConsumer Survey (June 1965)
Current Version1.0.0, 2010-4-13, https://doi.org/10.4232/1.0299 (Publication Year 1968)
Date of Collection06.1965 - 06.1965
Principal Investigator/ Authoring Entity, Institution
  • Institut für Markt- und Verbrauchsforschung, FU Berlin

Content

AbstractOmnibus survey from the area of market research. Topics: Assessment of price development and income development; beverage consumption; familiarity of artificial fiber products; bread consumption and known types of bread; radio commercials and television commercials; judgement on advertising effectiveness of traffic education posters; opinion leadership in consumer matters; pioneering consumer behavior; knowledge of traffic regulations; number and type of personal traffic accidents; possession of drivers license and annual distance driven; possession of electrical appliances; attitude to students; knowledge about measures to promote studies; judgement on the situation of Berlin; club membership; social ties; reading newspapers; condition of health and health complaints; party preference; self-classification; expenditures for the children. Demography: age (classified); sex; marital status; religious denomination; school education; professional position; employment; household income; size of household; composition of household; head of household; number of adults in household; city size. Interviewer rating: social class of respondent; judgement on economic situation of respondent; weekday of interview.
Categories Categories
  • Patterns of Consumption
Topics Topics
  • 17.3 Consumption/consumer behaviour

Methodology

Geographic Coverage
  • Berlin (DE-BE), West Berlin
UniverseAge: 16 and older.
Sampling Procedure Sampling Procedure
Quota sample
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorInstitut fuer Markt- und Verbrauchsforschung, FU Berlin
Date of Collection
  • 06.1965

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) https://doi.org/10.4232/1.0299 (Publication Year unknown)
Errata in current version
none
Version changes

Further Remarks

Number of Units: 900
Number of Variables: -
Data Type: Mehrfachlochung
Analysis System(s): -

Publications

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