GESIS - DBK - ZA0303

ZA0303: Consumer Survey (May 1967)

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List of Files

Questionnaires

ZA0303_fb.pdf (Questionnaire) 2 MBytes

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Bibliographic Citation

Citation	Institut für Markt- und Verbrauchsforschung, FU Berlin (1968): Consumer Survey (May 1967). GESIS Data Archive, Cologne. ZA0303 Data file Version 1.0.0, https://doi.org/10.4232/1.0303
Study No.	ZA0303
Title	Consumer Survey (May 1967)
Current Version	1.0.0, 2010-4-13, https://doi.org/10.4232/1.0303 (Publication Year 1968)
Date of Collection	05.1967 - 05.1967
Principal Investigator/ Authoring Entity, Institution	Institut für Markt- und Verbrauchsforschung, FU Berlin

Content

Abstract	Multi-topic survey from the field of market research. Topics: price development; income development; shopping habits; commercial radio; commercial television; discount certificates; keeping a housekeeping book; purchase plans; attitude to the introduction of color television; possession of a television set; use of various means of transport; smoking habits; attitude to the EEC; judgement on Berlin´s situation; party preference; use of media; reading intensity. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; professional position; employment; household income; size of household; composition of household; head of household; number of adults in household. Interviewer rating: social class and economic situation of respondent; interest in survey topic; weekday of interview.
Categories	Patterns of Consumption
Topics	17.3 Consumption/consumer behaviour

Methodology

Geographic Coverage	Berlin (DE-BE), West Berlin
Universe	Age: 16 and older.
Sampling Procedure	Multi-stage random sample
Mode of Collection	Oral interview with standardized questionnaire
Data Collector	Institut fuer Markt- und Verbrauchsforschung, FU Berlin
Date of Collection	05.1967

Errata & Versions

Version	Date, Name, DOI
1.0.0 (current version)	2010-4-13 Version number created automatically (implementation of a uniform versioning policy) https://doi.org/10.4232/1.0303 (Publication Year unknown)

Errata in current version

none

Version changes

Further Remarks

Number of Units:	600
Number of Variables:	-
Data Type:	Mehrfachlochung
Analysis System(s):	-

Publications

Relevant full texts
from SSOAR (automatically assigned)

ZA0303: Consumer Survey (May 1967)