Consumer Survey (May 1967)

Institut für Markt- und Verbrauchsforschung, FU Berlin

doi:10.4232/1.0303

Abstract

Multi-topic survey from the field of market research. Topics: price development; income development; shopping habits; commercial radio; commercial television; discount certificates; keeping a housekeeping book; purchase plans; attitude to the introduction of color television; possession of a television set; use of various means of transport; smoking habits; attitude to the EEC; judgement on Berlin´s situation; party preference; use of media; reading intensity. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; professional position; employment; household income; size of household; composition of household; head of household; number of adults in household. Interviewer rating: social class and economic situation of respondent; interest in survey topic; weekday of interview.

Abstract

Multi-topic survey from the field of market research. Topics: price development; income development; shopping habits; commercial radio; commercial television; discount certificates; keeping a housekeeping book; purchase plans; attitude to the introduction of color television; possession of a television set; use of various means of transport; smoking habits; attitude to the EEC; judgement on Berlin´s situation; party preference; use of media; reading intensity. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; professional position; employment; household income; size of household; composition of household; head of household; number of adults in household. Interviewer rating: social class and economic situation of respondent; interest in survey topic; weekday of interview.

Geographic Coverage	Berlin (DE-BE), West Berlin
Universe	Age: 16 and older.
Selection Method	Multi-stage random sample
Mode of Data Collection	Oral interview with standardized questionnaire
Data Collector	Institut fuer Markt- und Verbrauchsforschung, FU Berlin
Date of Collection	05.1967

Dataset

Number of Units: 600

Number of Variables: -

Data Type: Mehrfachlochung

Analysis System(s): -

Availability Explanation

A - Data and documents are released for academic research and teaching.

Download of
Data and Documents Legend

All downloads from this catalogue are free of charge. Data-sets available under access categories B and C must be ordered via the shopping cart. Charges apply! Please respect our Terms of use.

ZA0303_fb.pdf (Questionnaire) 2 MBytes

This study is in your shopping cart
delete from shopping cart

General Access to studies and data sets at the GESIS Data Archive for the Social Sciences

Errata in current version

none

Version 1.0.0
(current version)

2010-4-13 Version number created automatically (implementation of a uniform versioning policy) doi:10.4232/1.0303 (Publication Year 1968)

Relevant full texts
from SSOAR (automatically assigned)

Citation	Institut für Markt- und Verbrauchsforschung, FU Berlin (1968): Consumer Survey (May 1967). GESIS Data Archive, Cologne. ZA0303 Data file Version 1.0.0, doi:10.4232/1.0303
Study No.	ZA0303
Title	Consumer Survey (May 1967)
Current Version	1.0.0, 2010-4-13, doi:10.4232/1.0303 (Publication Year 1968)
Date of Collection	05.1967 - 05.1967
Principal Investigator/ Authoring Entity, Institution	Institut für Markt- und Verbrauchsforschung, FU Berlin
Categories	Patterns of Consumption
Topics	17.3 Consumption/consumer behaviour

ZA0303: Consumer Survey (May 1967)