GESIS - DBK - ZA0438

ZA0438: Communication Practices (June - July 1958)

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List of Files


  • ZA0438_fb.pdf (Questionnaire) 717 KBytes


  • ZA0438_cdb.pdf (Codebook) 187 KBytes
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Bibliographic Citation

Citation Citation USIA, Washington; DIVO, Frankfurt (1970): Communication Practices (June - July 1958). GESIS Data Archive, Cologne. ZA0438 Data file Version 1.0.0,
Study No.ZA0438
TitleCommunication Practices (June - July 1958)
Current Version1.0.0, 2010-4-13, (Publication Year 1970)
Date of Collection06.1958 - 07.1958
Principal Investigator/ Authoring Entity, Institution
  • USIA, Washington
  • DIVO, Frankfurt


AbstractUse of sources of information about foreign countries. Topics: Most important domestic and foreign policy problems of the FRG; reading habits with newspapers, magazines and books; paying attention to advertising materials of libraries and America Houses; preferred domestic and foreign radio stations and radio programs; familiarity of radio commentators; going to the movies and preferred films; use of foreign information centers: America House, Die Bruecke, Institute Francaise and Maison Belge; purpose and frequency of trips abroad; personal relations with foreigners; sociability; extent and type of circle of acquaintances and friends; topics of conversation; personal opinion leadership and opinion allegiance; personal areas of interest and sources of information; naming the persons who are opinion leaders in the respective areas; desired political orientation of the FRG; assumed result of the competition of the political systems; knowledge of foreign languages; secondary activities; visit to political and economic events; membership in clubs and trade unions; party preference; local residency; city size. Demography: age (classified); sex; religious denomination; school education; occupation; household income; head of household; state; refugee status. Interviewer rating: social class of respondent; number of contact attempts; identification of interviewer.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9 Information and communication


Geographic Coverage
  • Germany (DE), FRG incl. West Berlin, without Saarland
UniverseAge: 18 years and older.
Sampling Procedure Sampling Procedure
Multi-stage random sample
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorDIVO, Frankfurt
Date of Collection
  • 06.1958 - 07.1958

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

NotesA split questionnaire was use. In determination of opinion leaders the addresses of the persons named were retained. A random selection from these names was interviewed with the same questionnaire (ZA Study No. 0439).
Number of Units: 1882
Number of Variables: -
Data Type: Mehrfachlochung
Analysis System(s): -


Relevant full texts
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