GESIS - DBK - ZA5881

ZA5881: Flash Eurobarometer 369 (Investing in Intangibles: Economic Assets and Innovation Drivers for Growth)

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List of Files


  • ZA5881_v1-0-0.dta (Dataset Stata) 4 MBytes
  • ZA5881_v1-0-0.por (Dataset SPSS Portable) 4 MBytes
  • ZA5881_v1-0-0.sav (Dataset SPSS) 4 MBytes


  • ZA5881_bq.pdf (Questionnaire) 740 KBytes
  • ZA5881_q_at.pdf (Questionnaire) 33 KBytes
  • ZA5881_q_be-fr.pdf (Questionnaire) 33 KBytes
  • ZA5881_q_be-nl.pdf (Questionnaire) 33 KBytes
  • ZA5881_q_bg.pdf (Questionnaire) 86 KBytes
  • ZA5881_q_ch-de.pdf (Questionnaire) 35 KBytes
  • ZA5881_q_ch-fr.pdf (Questionnaire) 33 KBytes
  • ZA5881_q_ch-it.pdf (Questionnaire) 33 KBytes
  • ZA5881_q_cy.pdf (Questionnaire) 89 KBytes
  • ZA5881_q_cz.pdf (Questionnaire) 99 KBytes
  • ZA5881_q_de.pdf (Questionnaire) 34 KBytes
  • ZA5881_q_dk.pdf (Questionnaire) 33 KBytes
  • ZA5881_q_ee-ee.pdf (Questionnaire) 33 KBytes
  • ZA5881_q_ee-ru.pdf (Questionnaire) 89 KBytes
  • ZA5881_q_es.pdf (Questionnaire) 33 KBytes
  • ZA5881_q_fi-fi.pdf (Questionnaire) 33 KBytes
  • ZA5881_q_fi-se.pdf (Questionnaire) 33 KBytes
  • ZA5881_q_fr.pdf (Questionnaire) 33 KBytes
  • ZA5881_q_gb.pdf (Questionnaire) 33 KBytes
  • ZA5881_q_gr.pdf (Questionnaire) 87 KBytes
  • ZA5881_q_hr.pdf (Questionnaire) 69 KBytes
  • ZA5881_q_hu.pdf (Questionnaire) 72 KBytes
  • ZA5881_q_ie-en.pdf (Questionnaire) 32 KBytes
  • ZA5881_q_ie-ga.pdf (Questionnaire) 34 KBytes
  • ZA5881_q_is.pdf (Questionnaire) 33 KBytes
  • ZA5881_q_it.pdf (Questionnaire) 33 KBytes
  • ZA5881_q_jp.pdf (Questionnaire) 156 KBytes
  • ZA5881_q_lt.pdf (Questionnaire) 76 KBytes
  • ZA5881_q_lu-de.pdf (Questionnaire) 34 KBytes
  • ZA5881_q_lu-fr.pdf (Questionnaire) 33 KBytes
  • ZA5881_q_lu-lu.pdf (Questionnaire) 34 KBytes
  • ZA5881_q_lv-lv.pdf (Questionnaire) 79 KBytes
  • ZA5881_q_lv-ru.pdf (Questionnaire) 89 KBytes
  • ZA5881_q_mk.pdf (Questionnaire) 106 KBytes
  • ZA5881_q_mt-en.pdf (Questionnaire) 32 KBytes
  • ZA5881_q_mt-mt.pdf (Questionnaire) 76 KBytes
  • ZA5881_q_nl.pdf (Questionnaire) 33 KBytes
  • ZA5881_q_no.pdf (Questionnaire) 33 KBytes
  • ZA5881_q_pl.pdf (Questionnaire) 78 KBytes
  • ZA5881_q_pt.pdf (Questionnaire) 33 KBytes
  • ZA5881_q_ro.pdf (Questionnaire) 98 KBytes
  • ZA5881_q_rs.pdf (Questionnaire) 71 KBytes
  • ZA5881_q_se.pdf (Questionnaire) 33 KBytes
  • ZA5881_q_si.pdf (Questionnaire) 68 KBytes
  • ZA5881_q_sk.pdf (Questionnaire) 77 KBytes
  • ZA5881_q_tr.pdf (Questionnaire) 86 KBytes
  • ZA5881_q_us.pdf (Questionnaire) 32 KBytes

Other Documents

  • ZA5881_readme.pdf (Other Document) 23 KBytes
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Bibliographic Citation

Citation Citation European Commission, Brussels (2014): Flash Eurobarometer 369 (Investing in Intangibles: Economic Assets and Innovation Drivers for Growth). TNS Political & Social [producer]. GESIS Data Archive, Cologne. ZA5881 Data file Version 1.0.0,
Study No.ZA5881
TitleFlash Eurobarometer 369 (Investing in Intangibles: Economic Assets and Innovation Drivers for Growth)
Current Version1.0.0, 2014-4-30,
Date of Collection22.01.2013 - 19.02.2013
Principal Investigator/ Authoring Entity, Institution
  • European Commission, Brussels DG Communication COMM A1 ´Research and Speechwriting´


AbstractKinds of intangible assets invested in. Reasons for investment in intangible assets and perceived barriers when making investments. Themes: Company is part of a group; country in which the head office of the country is located; number of employees (size of company); year of company establishment; turnover in 2011; turnnover in 2011 compared to 2010; company has been taken over or has merged with another company or sold off a part of the business; percentage of the company´s turnover coming from sales in each of the following markets (locally, in company´s own country outside the area or region of location, in other EU countries, or in Switzerland, Norway, Iceland, Liechtenstein, other countries outside the EU); most important priorities of the company; percentage of total turnover invested in activities using internal resources (training, software development, company reputation and branding, research and development (R&D), design of products and services, organization or business process improvements); percentage of total turnover that have been invested in these activities; perceived length time of benefit from investing in these activities; investments that have been reported as intangible assets in the 2011 balance sheet (research and development, software development or other investments like training and design); reasons of motivation to invest in intangible assets (improvment of internal skills on the intangible assets, more rapid development of new company services or products, better economic returns or larger market shares, better relationships with customers and business partners, greater efficiency of internal business process, public financial support for intangible assets, regulatory framework of company´s industry); perceived barriers when making investments in intangible assets (accounting rules for reporting capital expenditure are difficult to understand, high costs, limited external sources of information or expertise, unfavourable tax treatment, limited financial support, regulatory framework of company´s industry is difficult to understand); benefit of these investments in terms of sales, profit margin, skills and qualifications of employees, market share and overall value of the company); introduction of innovations between 2009 and 2011 (new or significantly improved products, services or processes, marketing strategies and distribution methods or organisational structures and management methods; proportion of the investments made between 2009 and 2011 in the following intangible assets related to innovation projects (software development, company reputation and branding, research and development (R&D), design of products and services, organization and business process improvements). Additionaly coded was: country; NACE-Code; preferred interview language (only in Belgium, Estonia, Finland, Ireland, Latvia, Lithuania, Macedonia, Malta, Switzerland and Turkey).
Categories Categories
  • International Institutions, Relations, Conditions
  • Branches of Economy, Services and Transport
Topics Topics
  • 8 Trade, industry and markets
  • 8.2 Business/industrial management and organisation


Geographic Coverage
  • Belgium (BE)
  • Denmark (DK)
  • Germany (DE)
  • Greece (GR)
  • Spain (ES)
  • Finland (FI)
  • France (FR)
  • Ireland (IE)
  • Italy (IT)
  • Luxembourg (LU)
  • Netherlands (NL)
  • Austria (AT)
  • Portugal (PT)
  • Sweden (SE)
  • United Kingdom (GB)
  • Bulgaria (BG)
  • Cyprus (CY)
  • Czech Republic (CZ)
  • Estonia (EE)
  • Hungary (HU)
  • Latvia (LV)
  • Lithuania (LT)
  • Malta (MT)
  • Poland (PL)
  • Romania (RO)
  • Slovakia (SK)
  • Slovenia (SI)
  • Turkey (TR)
  • Iceland (IS)
  • Croatia (HR)
  • Switzerland (CH)
  • Norway (NO)
  • Japan (JP)
  • United States of America (US)
  • North Macedonia (MK)
  • Serbia (RS)
UniverseThe survey covers businesses employing one or more persons in the Manufacturing (NACE category C), Services (NACE categories G/H/I/J/K/L/M/N/R) and Industry (NACE categories D/E/F). The sample was selected from an international database, with some additional sample from local sources where necessary.
Sampling Procedure Sampling Procedure
Simple random sample
Mode of Collection Mode of Collection
Telephone interview: CATI (Computer Assisted Telephone Interview)
Data CollectorTNS Dimarso, Brussels, Belgium; TNS BBSS, Sofia, Bulgaria; TNS Aisa s.r.o., Prague, Czech Republic; TNS GALLUP A/S, Copenhagen, Denmark; TNS Infratest, Munich, Germany; TNS Emor, Tallinn, Estonia; IMS Millward Brown, Dublin, Ireland; TNS ICAP, Athens, Greece; TNS Demoscopia S.A., Madrid, Spain; TNS Sofres, Montrouge, France; TNS ITALIA, Milan, Italy; CYMAR, Nicosia, Cyprus; TNS Latvia, Riga, Latvia; TNS Lithuania, Vilnius, Lithuania; TNS Dimarso, Luxembourg, Luxembourg; TNS Hoffmann Kft, Budapest, Hungary; MISCO International Ltd, Valletta, Malta; TNS NIPO, Amsterdam, Netherlands; TNS Austria, Vienna, Austria; TNS OBOP, Warsaw, Poland; TNS EUROTESTE, Lisbon, Portugal; TNS CSOP, Bucharest, Romania; RM PLUS, Maribor, Slovenia; TNS AISA Slovakia, Bratislava, Slovakia; TNS GALLUP Oy, Espoo, Finland; TNS SIFO, Stockholm, Sweden; TNS UK, London, United Kingdom; Puls, Zagreb, Croatia; TNS PIAR, Istanbul, Turkey; TNS Brima, Skopje, Macedonia; TNS Medium Gallup, Belgrade, Serbia; Capacent ehf, Reykjavik, Iceland; TNS Gallup AS, Oslo, Norway; Isopublic, Schwerzenbach, Switzerland; TNS Custom Research, New York, United States; Research Freeway, Tokyo, Japan; TNS Political & Social, Brussels (international co-ordination)
Date of Collection
  • 22.01.2013 - 19.02.2013

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2014-4-30 Archive release
Errata in current version
Version changes

Further Remarks

Number of Units: 11317
Number of Variables: 134
Analysis System(s): SPSS, Stata


  • European Commission: Flash Eurobarometer 369: Investing in Intangibles: Economic Assets and Innovation Drivers for Growth. Brussels: TNS Political & Social, May 2013
Relevant full texts
from SSOAR (automatically assigned)


Research Data Centre
  •  EB - Flash Eurobarometer
    The Flash Eurobarometer were launched by the European Commission in the late eighties, turning out a Monthly Monitor between in 1994 and 1995. These “small scale” surveys are conducted in all EU member states at times, occasionally reducing or enlarging the scope of countries as a function of specific topics. The typical sample size is 500-1000 respondents per country and interviews are usually conducted by phone in the respective national language. The Flash Eurobarometer include series on special topics (Common Currency, EU Enlargement, Information Society, Entrepreneurship, Innovation) as well as special target group polls, particularly company managers with enterprise related topics.
  • Flash Eurobarometer - Manager samples and enterprise issues : Innovation