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Topic 9.4: Advertising

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Study List
  • ZA0343 Company Image "Detergent Industry"
  • ZA0460 Savings Habits (1965)
  • ZA0513 The People Look at Radio (Special Deck)
  • ZA0847 Reader Analysis 1971
  • ZA0848 Media Analysis (MA 72/I)
  • ZA0849 Media Analysis (MA 72/II)
  • ZA0850 Media Analysis (MA 73)
  • ZA2220 Politbarometer 1984 (Cumulated Data Set)
  • ZA2292 Accompanying Research on the Census Campaign (Panel 1986-1987)
  • ZA2861 Elementary School and Advertising (Home-Room Teachers)
  • ZA2862 Elementary School and Advertising (Principals)
  • ZA5860 AUTNES Content Analysis of Party Newspaper Ads and Campaign Posters 2013