GESIS - DBK - ZA6777

ZA6777: Flash Eurobarometer 439 (The Use of Online Marketplaces and Search Engines by SMEs)

Downloads and Data Access

On this page you find the complete metadata and an overview of all available data sets and documents for the requested study. The download of all files is possible from our central search page under the following link:
ZA6777 Downloads and Data Access

List of Files

List of Files


  • ZA6777_v1-0-0.dta (Dataset Stata) 681 KBytes
  • ZA6777_v1-0-0.por (Dataset SPSS Portable) 914 KBytes
  • ZA6777_v1-0-0.sav (Dataset SPSS) 950 KBytes


  • ZA6777_bq.pdf (Questionnaire) 214 KBytes
  • ZA6777_q_de.pdf (Questionnaire) 241 KBytes
  • ZA6777_q_dk.pdf (Questionnaire) 238 KBytes
  • ZA6777_q_ee-ee.pdf (Questionnaire) 236 KBytes
  • ZA6777_q_ee-ru.pdf (Questionnaire) 246 KBytes
  • ZA6777_q_es.pdf (Questionnaire) 240 KBytes
  • ZA6777_q_fr.pdf (Questionnaire) 239 KBytes
  • ZA6777_q_gb.pdf (Questionnaire) 239 KBytes
  • ZA6777_q_ie-en.pdf (Questionnaire) 238 KBytes
  • ZA6777_q_ie-ga.pdf (Questionnaire) 234 KBytes
  • ZA6777_q_nl.pdf (Questionnaire) 239 KBytes
  • ZA6777_q_pl.pdf (Questionnaire) 245 KBytes
  • ZA6777_q_se.pdf (Questionnaire) 239 KBytes

Other Documents

  • ZA6777_readme.pdf (Other Document) 129 KBytes
Availability Availability 0 - Data and documents are released for everybody.
Download of Data and Documents Download of Data and Documents All downloads from this catalogue are free of charge. Data-sets available under access categories B and C must be ordered via the shopping cart with a few exceptions. Charges apply! Please respect our Terms of use.

Bibliographic Citation

Citation Citation European Commission, Brussels (2016): Flash Eurobarometer 439 (The Use of Online Marketplaces and Search Engines by SMEs). TNS opinion, Brussels [producer]. GESIS Data Archive, Cologne. ZA6777 Data file Version 1.0.0,
Study No.ZA6777
TitleFlash Eurobarometer 439 (The Use of Online Marketplaces and Search Engines by SMEs)
Current Version1.0.0, 2016-11-17,
Date of Collection13.04.2016 - 22.04.2016
Principal Investigator/ Authoring Entity, Institution
  • European Commission, Brussels DG Communication COMM A1 ´Strategy, Corporate Communication Actions and Eurobarometer´ Unit


AbstractUse of online marketplaces and search engines by small and medium enterprises. Topics: attitude towards selected statements on online marketplaces: available information about customer behaviour and preferences is useful for development and improvement of products and services, data about customers are sufficient for company’s purposes, awareness about which data about the company are being collected by marketplace and use of the data, easy transfer of key commercial data from one marketplace to another; attitude towards the following statements with regard to the terms and conditions of online marketplaces: are clear in general, can be influenced according to own interests, possibility to switch to different marketplace in case of unfavourable changes to existing terms and conditions, reliable dispute solution system; attitude towards selected statements about search engines: position in search results has significant impact on sales, use of search engine optimization techniques, approval to allow changes in order of search results according to search engine’s commercial interests, existence of reliable dispute resolution system; attitude towards selected statements on review or rating systems: reviews have significant impact on sales, user reviews are genuine, possibility to report and remove false reviews. Demography: information about the company: number of employees, year of company establishment; total turnover in 2015; percentage of the company’s turnover in 2015 coming from sales in: own country, other EU countries, countries outside the EU; direct selling to: final consumers, other companies, public administration; frequency of selling products or services on the internet; frequency of selling products or services on the internet via: company’s commercial website, online marketplaces, search engines. Additionally coded was: respondent ID; country; NACE-Code; weighting factor.


Geographic Coverage
  • Denmark (DK)
  • Germany (DE)
  • Estonia (EE)
  • Ireland (IE)
  • Spain (ES)
  • France (FR)
  • Netherlands (NL)
  • Poland (PL)
  • Sweden (SE)
  • United Kingdom (GB)
UniverseThe FLASH EUROBAROMETER 439 survey covers businesses employing 1 to 250 persons within the retail (NACE category G) and the services (NACE categories H, I, J, M, N and R) sectors.
Sampling Procedure Sampling Procedure
  • Probability: Stratified
Mode of Collection Mode of Collection
  • Telephone interview: Computer-assisted (CATI)
Data CollectorTNS GALLUP DK, Copenhagen, Denmark; TNS Deutschland, Munich, Germany; TNS Emor, Tallinn, Estonia; IMS Millward Brown, Dublin, Ireland; TNS Demoscopia S.A., Madrid, Spain; TNS Sofres, Montrouge, France; TNS NIPO, Amsterdam, Netherlands; TNS OBOP, Warsaw, Poland; TNS SIFO, Stockholm, Sweden; TNS UK, London, United Kingdom; TNS Political & Social, Brussels (international co-ordination)
Date of Collection
  • 13.04.2016 - 22.04.2016 (total)
  • 13.04.2016 - 21.04.2016 (Denmark)
  • 13.04.2016 - 21.04.2016 (Germany)
  • 13.04.2016 - 18.04.2016 (Estonia)
  • 13.04.2016 - 22.04.2016 (Ireland)
  • 13.04.2016 - 21.04.2016 (Spain)
  • 13.04.2016 - 20.04.2016 (France)
  • 13.04.2016 - 21.04.2016 (Netherlands)
  • 13.04.2016 - 22.04.2016 (Poland)
  • 13.04.2016 - 21.04.2016 (Sweden)
  • 13.04.2016 - 21.04.2016 (United Kingdom)

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2016-11-17 Archive release
Errata in current version
Version changes

Further Remarks

Number of Units: 4904
Number of Variables: 53
Analysis System(s): SPSS, Stata


  • European Commission: The use of online marketplaces and search engines by SMEs. Conducted by TNS Political & Social at the request of the European Commission, Directorate-General for Communications Networks, Content & Technology. Survey co-ordinated by the European Commission, Directorate-General for Communication (DG COMM “Strategy, Corporate Communication Actions and Eurobarometer” Unit). Brussels, April 2016. DOI: 10.2759/67063
Relevant full texts
from SSOAR (automatically assigned)


Research Data Centre
  •  EB - Flash Eurobarometer
    The Flash Eurobarometer were launched by the European Commission in the late eighties, turning out a Monthly Monitor between in 1994 and 1995. These “small scale” surveys are conducted in all EU member states at times, occasionally reducing or enlarging the scope of countries as a function of specific topics. The typical sample size is 500-1000 respondents per country and interviews are usually conducted by phone in the respective national language. The Flash Eurobarometer include series on special topics (Common Currency, EU Enlargement, Information Society, Entrepreneurship, Innovation) as well as special target group polls, particularly company managers with enterprise related topics.