GESIS Data Catalogue - Study ZA0100
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ZA0100: The Name-Brand Article in the Judgement of the Consumer (July 1958)

Citation Citation
Institut für Demoskopie, Allensbach (1964): The Name-Brand Article in the Judgement of the Consumer (July 1958). GESIS Data Archive, Cologne. ZA0100 Data file Version 1.0.0, doi:10.4232/1.0100
Study No.ZA0100
TitleThe Name-Brand Article in the Judgement of the Consumer (July 1958)
Current Version1.0.0, 2010-4-13, doi:10.4232/1.0100 (Publication Year 1964)
Date of Collection07.1958 - 08.1958
Principal Investigator/
Authoring Entity,
Institution
  • Institut für Demoskopie, Allensbach
Categories Categories
  • Patterns of Consumption
Topics Topics
  • 17.3 Consumption / consumer behaviour
Study No.0100
TitleThe Name-Brand Article in the Judgement of the Consumer (July 1958)
Other Titles

    Current Version1.0.0, 13.04.2010, 10.4232/1.0100
    Date of Collection
    Principal Investigator/ Authoring Entity, Institution
    • Institut für Demoskopie, Allensbach

    Abstract
    Categories
    • Patterns of Consumption

    Topics
    • 17.3 Consumption / consumer behaviour

    Content

    DatasetNumber of Units: 1958
    Number of Variables: 74
    Data Type: Mehrfachlochung
    Analysis System(s): -
    Availability ExplanationB - Data and documents are released for academic research and teaching, if the results won’t be published. If any publications or any further work on the results is planned, permission must be obtained by the Data Archive.
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    CD General Access to studies and data sets at the GESIS Data Archive for the Social Sciences
    Errata in current versionnone
    Version 1.0.0
    (current version)
    2010-4-13 Version number created automatically (implementation of a uniform versioning policy) doi:10.4232/1.0100 (Publication Year 1964)
    NotesThe data set is part of an omnibus survey. The operationalization of the topic of investigation was guided in strong measure by a methodological interest of the researcher. A four-fold split questionnaire with text variations was used (see also ZA Study No. 0101).
    Publications
    • Noelle, Elisabeth; Schmidtchen, Gerhard; Ludwig, Hertha; Schneller, Hans: Der Markenartikel im Urteil der Verbraucher: Eine sozialpsychologische Untersuchung. Allensbach: Institut für Demoskopie 1959
    Relevant full texts
    from SSOAR (automatically assigned)