GESIS Data Catalogue - Study ZA0101
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ZA0101: The Name-Brand Article in the Judgement of the Consumer (August 1958)

Citation Citation
Institut für Demoskopie, Allensbach (1964): The Name-Brand Article in the Judgement of the Consumer (August 1958). GESIS Data Archive, Cologne. ZA0101 Data file Version 1.0.0, doi:10.4232/1.0101
Study No.ZA0101
TitleThe Name-Brand Article in the Judgement of the Consumer (August 1958)
Current Version1.0.0, 2010-4-13, doi:10.4232/1.0101 (Publication Year 1964)
Date of Collection08.1958 - 09.1958
Principal Investigator/
Authoring Entity,
Institution
  • Institut für Demoskopie, Allensbach
Categories Categories
  • Patterns of Consumption
Topics Topics
  • 17.3 Consumption / consumer behaviour
Study No.0101
TitleThe Name-Brand Article in the Judgement of the Consumer (August 1958)
Other Titles

    Current Version1.0.0, 13.04.2010, 10.4232/1.0101
    Date of Collection
    Principal Investigator/ Authoring Entity, Institution
    • Institut für Demoskopie, Allensbach

    Abstract
    Categories
    • Patterns of Consumption

    Topics
    • 17.3 Consumption / consumer behaviour

    Content

    DatasetNumber of Units: 2032
    Number of Variables: -
    Data Type: Mehrfachlochung
    Analysis System(s): -
    Availability ExplanationB - Data and documents are released for academic research and teaching, if the results won’t be published. If any publications or any further work on the results is planned, permission must be obtained by the Data Archive.
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    CD General Access to studies and data sets at the GESIS Data Archive for the Social Sciences
    Errata in current versionnone
    Version 1.0.0
    (current version)
    2010-4-13 Version number created automatically (implementation of a uniform versioning policy) doi:10.4232/1.0101 (Publication Year 1964)
    NotesThe data set is part of an omnibus survey. A split questionnaire was used in which the question position and the question formulation were varied (see ZA Study No. 0100).
    Publications
    • Noelle, Elisabeth; Schmidtchen, Gerhard; Ludwig, Hertha; Schneller, Hans: Der Markenartikel im Urteil der Verbraucher: Eine sozialpsychologische Untersuchung. Allensbach: Institut für Demoskopie 1959
    Relevant full texts
    from SSOAR (automatically assigned)