GESIS Data Catalogue - Study ZA0102
  - Print Version - without tabs

ZA0102: The Name-Brand Article

Citation Citation
Institut für Demoskopie, Allensbach (1964): The Name-Brand Article. GESIS Data Archive, Cologne. ZA0102 Data file Version 1.0.0, doi:10.4232/1.0102
Study No.ZA0102
TitleThe Name-Brand Article
Current Version1.0.0, 2010-4-13, doi:10.4232/1.0102 (Publication Year 1964)
Date of Collection06.1962 - 06.1962
Principal Investigator/
Authoring Entity,
  • Institut für Demoskopie, Allensbach
Categories Categories
  • Patterns of Consumption
Topics Topics
  • 17.3 Consumption/consumer behaviour
Study No.0102
TitleThe Name-Brand Article
Other Titles

    Current Version1.0.0, 13.04.2010, 10.4232/1.0102
    Date of Collection
    Principal Investigator/ Authoring Entity, Institution
    • Institut für Demoskopie, Allensbach

    • Patterns of Consumption

    • 17.3 Consumption/consumer behaviour


    DatasetNumber of Units: 6071
    Number of Variables: -
    Data Type: Mehrfachlochung
    Analysis System(s): -
    Availability ExplanationB - Data and documents are released for academic research and teaching, if the results won’t be published. If any publications or any further work on the results is planned, permission must be obtained by the Data Archive.
    Download of
    Data and Documents Legend
    All downloads from this catalogue are free of charge. Data-sets available under access categories B and C must be ordered via the shopping cart. Charges apply! Please respect our Terms of use.
    addYou can order this study via shopping cart
    add to shopping cart
    CD General Access to studies and data sets at the GESIS Data Archive for the Social Sciences
    Errata in current versionnone
    Version 1.0.0
    (current version)
    2010-4-13 Version number created automatically (implementation of a uniform versioning policy) doi:10.4232/1.0102 (Publication Year 1964)
    NotesA split questionnaire was used. Three comparable partial cross-sections of the population were interviewed slightly differently. The variations involve question text, response alternatives as well as presentation of pictures.
    • Institut für Demoskopie: Verbraucher zur Preisbindung: Der Markenartikel im Alltag der Bevölkerung. Allensbach: Selbstverlag 1964
    Relevant full texts
    from SSOAR (automatically assigned)