GESIS Data Catalogue - Study ZA0122
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ZA0122: Products and People (Germany)

Citation Citation
Reader's Digest, London; Institut für Demoskopie, Allensbach (1964): Products and People (Germany). GESIS Data Archive, Cologne. ZA0122 Data file Version 1.0.0, doi:10.4232/1.0122
Study No.ZA0122
TitleProducts and People (Germany)
Current Version1.0.0, 2010-4-13, doi:10.4232/1.0122 (Publication Year 1964)
Date of Collection01.1963 - 02.1963
Principal Investigator/
Authoring Entity,
Institution
  • Reader's Digest, London
  • Institut für Demoskopie, Allensbach
Categories Categories
  • Patterns of Consumption
Topics Topics
  • 17.3 Consumption / consumer behaviour
Study No.0122
TitleProducts and People (Germany)
Other Titles

    Current Version1.0.0, 13.04.2010, 10.4232/1.0122
    Date of Collection
    Principal Investigator/ Authoring Entity, Institution
    • Reader's Digest, London
    • Institut für Demoskopie, Allensbach

    Abstract
    Categories
    • Patterns of Consumption

    Topics
    • 17.3 Consumption / consumer behaviour

    Content

    DatasetNumber of Units: 1926
    Number of Variables: -
    Data Type: Einfachlochung
    Analysis System(s): -
    Availability ExplanationA - Data and documents are released for academic research and teaching.
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    Errata in current versionnone
    Version 1.0.0
    (current version)
    2010-4-13 Version number created automatically (implementation of a uniform versioning policy) doi:10.4232/1.0122 (Publication Year 1964)
    NotesThis study is part of an international comparative investigation (see ZA Study Nos. 0119 to 0125). A two-fold split questionnaire with variations of the question text was used.
    Publications
    • Das Beste (Hrsg.): Sieben-Länder-Untersuchung: Eine vergleichbare Marktuntersuchung in Belgien, Frankreich, Großbritannien, Holland, Italien, Luxemburg und der Bundesrepublik Deutschland. Stuttgart-Bad Cannstatt: Dr. Cantz´sche Druckerei 1963
    Relevant full texts
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