GESIS - DBK - ZA0210

ZA0210: Reader Analysis 1955

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List of Files

List of Files


  • ZA0210_fb.pdf (Questionnaire) 702 KBytes
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Bibliographic Citation

Citation Citation DIVO, Frankfurt (1955): Reader Analysis 1955. GESIS Data Archive, Cologne. ZA0210 Data file Version 1.0.0,
Study No.ZA0210
TitleReader Analysis 1955
Current Version1.0.0, 2010-4-13, (Publication Year 1955)
Date of Collection05.1955 - 05.1955
Principal Investigator/ Authoring Entity, Institution
  • DIVO, Frankfurt


AbstractQuantitative recording of reading habits. Topics: Number and type of magazines read; magazines read in magazine subscription clubs; degree of familiarity of BILD newspaper; assessment of personal difficulties and concerns; expected development of monetary value. Demography: age (classified); sex; marital status; religious denomination; school education; vocational training; occupation; professional position; income; household income; size of household; self-assessment of social class of informant; state; refugee status; possession of durable economic goods; membership.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media


Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniverseAge: 16-79.
Sampling Procedure Sampling Procedure
Stratified random sample
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorDIVO, Frankfurt
Date of Collection
  • 05.1955

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

NotesThe current data set is part of an omnibus survey. Further reader analyses are stored under ZA Study Nos. 0255 to 0263, 0844ff. and 1482.
Number of Units: 2038
Number of Variables: -
Data Type: Mehrfachlochung
Analysis System(s): -


Relevant full texts
from SSOAR (automatically assigned)