GESIS - DBK - ZA0261
 

ZA0261: Reader Analysis 1965

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Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Leseranalyse, Essen (1965): Reader Analysis 1965. GESIS Data Archive, Cologne. ZA0261 Data file Version 1.0.0, https://doi.org/10.4232/1.0261
Study No.ZA0261
TitleReader Analysis 1965
Current Version1.0.0, 2010-4-13, https://doi.org/10.4232/1.0261 (Publication Year 1965)
Date of Collection09.1964 - 03.1965
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Leseranalyse, Essen

Content

AbstractQuantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency of reading; place of reading; magazine subscription club; advertising noticed on the radio and on the two television stations; self-assessment of social class; going to the movies. Demography: age (classified); sex; marital status; number of children; religious denomination; school education; occupation; employment; household income; size of household; composition of household; head of household; possession of durable economic goods. Interviewer rating: weekday of interview; city size.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media

Methodology

Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniverseAge: 14-70.
Sampling Procedure Sampling Procedure
Multi-stage random sample
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorDIVO, Frankfurt INFRATEST, Muenchen
Date of Collection
  • 09.1964 - 03.1965

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) https://doi.org/10.4232/1.0261 (Publication Year unknown)
Errata in current version
none
Version changes

Further Remarks

NotesThe trend survey was conducted in four waves. The reader analyses, stored under ZA Study Nos. 0255 to 0263, contain mainly identical questions.
Number of Units: 11664
Number of Variables: 196
Data Type: -
Analysis System(s): SPSS, Stata

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