GESIS - DBK - ZA0298

ZA0298: Consumer Survey (January 1965)

Downloads and Data Access

On this page you find the complete metadata and an overview of all available data sets and documents for the requested study. The download of all files is possible from our central search page under the following link:
ZA0298 Downloads and Data Access

List of Files

List of Files


  • ZA0298_fb.pdf (Questionnaire) 4 MBytes
Availability Availability A - Data and documents are released for academic research and teaching.
Download of Data and Documents Download of Data and Documents All downloads from this catalogue are free of charge. Data-sets available under access categories B and C must be ordered via the shopping cart with a few exceptions. Charges apply! Please respect our Terms of use.

Bibliographic Citation

Citation Citation Institut für Markt- und Verbrauchsforschung, FU Berlin (1968): Consumer Survey (January 1965). GESIS Data Archive, Cologne. ZA0298 Data file Version 1.0.0,
Study No.ZA0298
TitleConsumer Survey (January 1965)
Current Version1.0.0, 2010-4-13, (Publication Year 1968)
Date of Collection01.1965 - 01.1965
Principal Investigator/ Authoring Entity, Institution
  • Institut für Markt- und Verbrauchsforschung, FU Berlin


AbstractOmnibus survey from the area of market research and political attitudes of the population of Berlin. Topics: Assessment of income development as well as price development; having a bank account; savings habits and savings goals; judgement on advertising posters presented; perception of radio commercials and television commercials; product image, determined according to the shopping list procedure; purchase of frozen food; degree of familiarity of brands of coffee, shaving equipment and electric household appliances; comparative judgement on bottled beer, canned beer and keg beer; personal opinion leadership in the consumer area; preferred store closing times; vacation destinations and vacation plans; air travel from Berlin; mail contact with relatives; judgement on the situation of Berlin; attitude to the opposition; political knowledge; attitude to the EEC, prosecution of NS crimes and Willy Brandt as federal chancellor; party preference; possession of drivers license and annual distance driven; conduct in traffic; reading newspapers; self-classification; favorite color. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; professional position; employment; household income; size of household; composition of household; number of adults in household; city size. Interviewer rating: assessment of economic situation; social class of respondent; interest of respondent in survey topic; weekday of interview.
Categories Categories
  • Patterns of Consumption
Topics Topics
  • 11.5 Mass political behaviour, attitudes/opinion
  • 17.3 Consumption/consumer behaviour


Geographic Coverage
  • Berlin (DE-BE), West Berlin
UniverseAge: 16 and older.
Sampling Procedure Sampling Procedure
Quota sample
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorInstitut fuer Markt- und Verbrauchsforschung, FU Berlin
Date of Collection
  • 01.1965

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

Number of Units: 1350
Number of Variables: -
Data Type: Mehrfachlochung
Analysis System(s): -


Relevant full texts
from SSOAR (automatically assigned)