GESIS - DBK - ZA0303

ZA0303: Consumer Survey (May 1967)

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Bibliographic Citation

Citation Citation Institut für Markt- und Verbrauchsforschung, FU Berlin (1968): Consumer Survey (May 1967). GESIS Data Archive, Cologne. ZA0303 Data file Version 1.0.0,
Study No.ZA0303
TitleConsumer Survey (May 1967)
Current Version1.0.0, 2010-4-13, (Publication Year 1968)
Date of Collection05.1967 - 05.1967
Principal Investigator/ Authoring Entity, Institution
  • Institut für Markt- und Verbrauchsforschung, FU Berlin


AbstractMulti-topic survey from the field of market research. Topics: price development; income development; shopping habits; commercial radio; commercial television; discount certificates; keeping a housekeeping book; purchase plans; attitude to the introduction of color television; possession of a television set; use of various means of transport; smoking habits; attitude to the EEC; judgement on Berlin´s situation; party preference; use of media; reading intensity. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; professional position; employment; household income; size of household; composition of household; head of household; number of adults in household. Interviewer rating: social class and economic situation of respondent; interest in survey topic; weekday of interview.
Categories Categories
  • Patterns of Consumption
Topics Topics
  • 17.3 Consumption/consumer behaviour


Geographic Coverage
  • Berlin (DE-BE), West Berlin
UniverseAge: 16 and older.
Sampling Procedure Sampling Procedure
Multi-stage random sample
Mode of Collection Mode of Collection
Oral interview with standardized questionnaire
Data CollectorInstitut fuer Markt- und Verbrauchsforschung, FU Berlin
Date of Collection
  • 05.1967

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

Number of Units: 600
Number of Variables: -
Data Type: Mehrfachlochung
Analysis System(s): -


Relevant full texts
from SSOAR (automatically assigned)